Kailis Organic markets and sells its organic EVOO under brands including Kailis Organic Premium Range, Chef’s Blend and Splish.
We asked Kailis about his company’s innovative approach to packaging. “Kailis Organics Premium Range is packaged in glass bottles. Splish is packaged in a 100% recyclable tetra pak using the innovative, specially designed Prisma system for olive oil.”
“The tactility and the gorgeous nature of glass will always have a place in the market, it is tradition and it is what look people expect, however, Kailis Organic believes being organic is not enough, at the core is a desire to contribute to a better planet. This means focusing on packaging and supply chain design and methodologies so the organization’s environmental responsibility is total and not just about good farming and manufacturing processes.”
Kailis Organic continues to expand into the food service sector with its volume product Chef’s Blend and intends launching second‐tier products in the near future to further diversify and compete in what Kailis calls “an exciting and dynamic environment.”
With high-density olive farms sprouting up from Chile to China, the Great Southern acreage is surprisingly, well, low-density. Kailis told us his Dandaragan property which represents around 18% of the total grove area has planting densities of 555 which is considered to be high density. “As for the balance of our properties, densities are 333 per hectare consistent with non‐high density grove set‐ups.”
Despite growing up in an Australian family dynasty of sorts, Mark Kailis doesn’t seem to mind rolling up his shirt sleeves and he told us he enjoys the olive oil biz. “The olive oil business is a pure expression of terroir with little interference from man – in other words, the quality of our end product is produced in the olive groves with the interaction of processing representing a simple but critical aspect to the final product, for this I have a sense of purity of product that can be expressed in different years the effects of good farm management and mother nature.”
Kailis had this thought as we left him to get back to his raising of $30M:
“After 7,500 years of production of olive oil world‐wide, we approach a critical moment in our evolution in this relationship with the olive tree. Critical in the sense that the world other than traditional countries is rapidly becoming more educated about quality aspects of good extra virgin olive oil. The necessity and the growth that will occur in the next 20 years will be a direct result of this education and communication tools such as Olive Oil Times. Higher demand will be placed on sellers to ensure what is stated as ‘EVOO’ – actually is both extra virgin and from an olive tree. This pressure is where demand in high quality fresh, legitimate EVOO will come from and both the old world and new world productions must become aligned with this message.”
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Fore more information about Kailis Organic Olive Groves, visit their website.
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