My Olive Tree By My Olive Tree - M. Karelas Bros Co.
Tasting Notes and Food Pairings:
Fresh green with distinctive notes of green olive leaves, tomato leaves, mint and eucalyptus.
Rich and powerful with balanced taste.
We are a family of many, spread around the world, albeit united by a deep love for our ancestral land which is situated at the fertile Greek South and the sunbathed region of Messinia.
Oil, extracted from the “Koroneiki” olive cultivar, has been feeding both the old and the young in our family for many years. It has also been a part of a ritual of seasonal communication amongst relatives and friends, the way myth and tradition has taught us.
In 2012 we decided to share this precious gift of nature as well as the kind of bond it symbolizes, with people who appreciate similar tastes and values. Brothers Panayiotis and Yorgos Karelas activated the whole project by mobilizing the best talents in every related field, i.e. agriculture, scientific research, quality control, taste and texture testing, design and packaging.
As of 2013, a piece of “My Olive Tree”, the invigorating juice of a virgin land, is offered, with the outmost care and respect, in selected gourmet points around the world.
Our family names, our very lineage is carried on the branches of the original tree as it appears on every bottle in the simplest and most heartfelt of drawings. This is a reminder of who we are, and where we come from as well as a reminder of the responsibilities we share to one another and the environment.
It is a promise that we keep fulfilling and a personal, frank invitation to those who choose to share “My Olive Tree”.
“My Olive Tree” oil is produced with a sophisticated combination of the traditional and the technologically advanced: Our olive trees are from an ancient land and cared for with natural means. Olives are handpicked and cold pressed immediately in the traditional local mill. As a result our oil is of the lowest possible acidity, without chemical additives or any kind of further processing involved. Packaging is taking place there and then, in the most strict conditions of hygiene.
Awards and accolades:
3rd place in The Dieline Packaging Design Awards 2013
“The Best Greek Olive Oil Packaging” – Graphicart news
“The My Olive Tree Product Packaging Modernizes Tradition” – Trend Hunter
An article about “My Olive Tree” was listed in the Monocle Magazine, September 2013 issue (issue 66).