The Andalucían ministry hopes to facilitate the introduction of Spanish olive oil brands that have yet to penetrate the Chinese market as well as consolidate the position of existing brands there.
Grupo SOS is optimistic about its already strong olive oil business in Japan and the company has forecast a 5 percent market share increase in the next decade.
With the national health situation in a state of emergency, the president of India's olive association prepares for the "trickle down" of olive oil usage from the market's high end.
Saplings of high-yielding olives were brought from Israel, grown to a height of 1.5 meters in nurseries and then transplanted to the fields in Rajasthan.
High prices and the lack of solid information are leaving consumers in China bewildered about the quality, value and health benefits of the olive oils being marketed to them.
Borges will concentrate on its three ranges of olive oil — extra virgin, light and pure categories — targeting the markets in Delhi, Mumbai, Banglore, Hydrabad, Chennai and Pune.
Liz Tagami reports from the 6th Annual Oil China Exhibition in Shanghai.
Olive oil has been beyond the reach of the average Indian. Local cultivation is one answer, but it will be at least five years before any significant production of olive oil in India.
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