Optimism Abounds at Indian Olive Association Meeting
Ambassadors of Spain, Italy, Portugal, Syria and Jordan were the honored guests at the annual meeting of the Indian Olive Association in New Delhi last week.
Ambassadors of Spain, Italy, Portugal, Syria and Jordan were the honored guests at the annual meeting of the Indian Olive Association in New Delhi last week.
China has alerted its local inspection and quarantine authorities to perform a careful check of the quality of Italian olive oil imported into the country.
"We should not waste time criticizing different grades of olive oil. Olive oil purists, in their zeal to promote extra virgin, miss the point," says VN Dalmia, chief executive of India's Dalmia Continental.
Dalmia Continental’s flagship brand Leonardo Olive Oil has launched a new, high-decibel advertising campaign for the festive season in India with the slogan "Go Indiano."
A high profile Indian delegation of 12 professionals from the food and beverages industry visited Spain to explore import opportunities for the Indian market.
Leonardo olive pomace oil is ideally suited for everyday Indian cooking and frying, according to its new label which now includes a prominent image of a traditional Indian food platter.
Borges Mediterranean Food Products, one of the largest producers of olive oil in the world, is stepping up its marketing efforts in India with a major advertising campaign.
China is taking a great leap forward with its olive and olive oil production and Spain is being urged to get onboard or see Italy or Israel take the lead.
The battle for dominance within China’s olive oil market is still very much underway but Spanish producers are now said to be pushing ahead.
Turkey is one of the producing countries that have embarked on an aggressive marketing campaign in the Asian region for the promotion of its olives and olive oil.
Italian olive oil will be presented to Indian journalists, chefs, restaurateurs and buyers by UNAPROL, the organization of Italian producers.
Borges Group, India director Rajneesh Bhasin has long-term plans for India with on-ground campaigns, online and other media initiatives, and a foray into olive cultivation.
Chinese vice premier Li Keqiang‘s visit to Spain resulted in a $7.5 billion trade agreement that includes a nine million dollar purchase of Spanish olive oil stock.
Olive oil is being aggressively promoted in India with campaigns by the International Olive Council and major olive oil producers.
A recent study found that 82% of olive oil sold in China is labeled extra virgin, with Spain providing nearly half of the olive oil consumed in the huge emerging market.