Reports that many olive oils on the shelves in South Australia were adulterated with sunflower, canola and even lampante oil has put the spotlight on a new standard's usefulness in protecting consumer confidence and safety.
Woolworths has agreed stock the failed company's olive oil as part of its "Macro Wholefoods Market" range.
The Perth company, led by Mark Kailis of Western Australia’s dynastic Kailis family, failed to raise enough working capital to maintain operations after suffering major losses this year.
As Australian olive oil celebrated new voluntary standards making it more difficult for European exporters to do business there, its sibling isn't along for the ride.
Seizing on the momentum of the adoption of new voluntary olive oil standards and wide media coverage, Australian Olive Association President Paul Miller took to the airwaves Wednesday.
The Australian olive oil expert said that in criticizing the proposed standards the IOC failed to provide data to support its rationales such as how certain limits were set.
The International Olive Council issued a statement calling for the reconsideration of the proposed olive oil standards for Australia and New Zealand.
“We’ve had record frosts, record dry and record heat and now record flooding. Clearly there are going to be adverse affects. It’s not looking good.” Paul Miller, AOA
The drafting leader of Australia and New Zealand's proposed standards says no international standards in place accommodate the natural variation of olive oils from the region.
A draft of new olive oil standards for Australia and New Zealand reveals strict labeling guidelines, while leaving a key international EVOO benchmark unchanged.
Lisa Rowntree is well known in the industry and was appointed after an extensive process during which over 30 applicants were considered for the position.
The awards are "a pat on the back for the large numbers of volunteers who come to help with the harvest and pruning the trees each year." Carmel Ross, Benedictine Community of New Norcia.
Rob McGavin's success lies in keeping a long-term view, staying down to earth, working with good people and, not least, by yielding ten times the world average per acre.
The plan sets objectives to help protect and advance an industry that has grown rapidly in a short time, yet looks set to flatten if certain challenges are not tackled.
In a bid to become the world's largest organic olive oil producer, Mark Kailis says now is the the time to communicate with consumers about olive oil quality.
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