`Taiwan and U.K. Delegations Tour Italian Olive Oil Centers - Olive Oil Times
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Taiwan and U.K. Delegations Tour Italian Olive Oil Centers

By Gaynor Selby
Dec. 2, 2015 11:11 UTC

An Italian farmer orga­ni­za­tion is host­ing del­e­ga­tions from the U.K. and Taiwan in a bid to boost olive oil sales.

Buyers and jour­nal­ists from both coun­tries are cur­rently vis­it­ing Italy with the pos­si­bil­ity of enter­ing into con­tracts to begin or expand trad­ing in the best extra vir­gin olive oils from Tuscany, Campania and Lombardy.

The Italian trade agency ICE and Italian olive oil con­sor­tium Unaprol are also involved in the mar­ket­ing event.

The British and Taiwanese del­e­ga­tions will meet rep­re­sen­ta­tives from sev­eral com­pa­nies pro­duc­ing olive oil from the three dif­fer­ent regions, who will show­case offer­ings from the olive oil heart­land of Italy.

Workshops will also be held in Salerno, Florence and Salo and del­e­gates will be guided around sev­eral olive farms where har­vest updates will be pre­sented as well as vis­it­ing mills that use state-of-the-art equip­ment and extrac­tion tech­nolo­gies.

According to the orga­ni­za­tion of farm­ers, Coldiretti, the aim is to demon­strate Italy as a world-leader in terms of olive oil pro­duc­tion from the three regions which illus­trate Italy’s diver­sity in the cat­e­gory.

The three areas cho­sen for the tour, accord­ing to a Coldiretti spokesper­son, were ​“the province of Salerno, which alone accounts for about 60 per­cent of all pro­duc­tion in Campania; Tuscany, where the con­cept of ter­ri­to­r­ial mar­keted tied to good extra vir­gin olive oil was born…and Lombardy, because it is the region where the largest vol­umes of pack­aged prod­ucts in Italy are sold.”

“The deci­sion to orga­nize the incom­ing visit from buy­ers and jour­nal­ists from Taiwan and the United Kingdom to Italy is the con­tin­u­a­tion of a long pro­gram of col­lab­o­ra­tion that these two coun­tries have devel­oped,” he added.

Coldiretti said the U.K. has his­tor­i­cally been an excep­tion­ally dif­fi­cult mar­ket to break into as other veg­etable oils such as sun­flower dom­i­nant mar­ket share. However, British con­sumer pref­er­ence is slowly chang­ing.

“The British sec­tor of veg­etable oils and fats in worth £420 mil­lion ($628 mil­lion). Olive oil is the fastest grow­ing seg­ment of veg­etable oils and fats, but accounts for only 16.3 per­cent of the sec­tor and faces com­pe­ti­tion from the seed oil mar­ket that accounts for more than two-thirds of the sec­tor.”

Regarding Taiwan, the orga­ni­za­tion said the country’s 23 mil­lion con­sumers, with a per capita income of approx­i­mately $21,000 and a coun­try GDP of almost $500 bil­lion, rep­re­sents a huge mar­ket poten­tial.


Source: Coldiretti, Italy

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