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	<title>Olive Oil TimesOlive Oil Business News in North America</title>
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		<title>California Senators Hear Industry&#8217;s Call for a &#8216;Level Playing Field&#8217;</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/north-america/california-senate-olive-oil-hearing/24328</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/north-america/california-senate-olive-oil-hearing/24328#comments</comments>
		<pubDate>Sat, 28 Jan 2012 20:13:37 +0000</pubDate>
		<dc:creator>Curtis Cord</dc:creator>
				<category><![CDATA[North America]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Lois Wolk]]></category>

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		<description><![CDATA[Dan Flynn, Tom Mueller, Mike Bradley, Bob Bauer. It's no wonder one senator called it the "most interesting informational meeting I've ever been to."]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Dan Flynn, Tom Mueller, Bob Bauer to Testify at California Olive Oil Hearing</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/north-america/california-legislature-olive-oil-hearing/24160</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/north-america/california-legislature-olive-oil-hearing/24160#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:29:30 +0000</pubDate>
		<dc:creator>Denise Johnson</dc:creator>
				<category><![CDATA[North America]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[California Olive Oil Council]]></category>
		<category><![CDATA[Dan Flynn]]></category>
		<category><![CDATA[Lois Wolk]]></category>
		<category><![CDATA[North American Olive Oil Association]]></category>
		<category><![CDATA[olive oil fraud]]></category>

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		<description><![CDATA[Extra virgin olive oil fraud will be the topic of an informational hearing Thursday at the California State Capitol in Sacramento.]]></description>
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		<title>Barjol Calls for &#8220;Synergy&#8221; in New Olive Oil Promo Campaign</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/barjol-calls-synergy-new-olive-oil-promo-campaign/18268</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/barjol-calls-synergy-new-olive-oil-promo-campaign/18268#comments</comments>
		<pubDate>Tue, 12 Jul 2011 15:44:36 +0000</pubDate>
		<dc:creator>Curtis Cord</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[California Olive Oil Council]]></category>
		<category><![CDATA[California Olive Ranch]]></category>
		<category><![CDATA[Colle+McVoy]]></category>
		<category><![CDATA[COOC]]></category>
		<category><![CDATA[International Olive Council]]></category>
		<category><![CDATA[Jean Louis Barjol]]></category>
		<category><![CDATA[NASFT]]></category>
		<category><![CDATA[Patricia Darragh]]></category>

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		<description><![CDATA[Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Council Chooses Exponent PR to Promote Olive Oil in North America</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/north-america/ioc-chooses-exponent/17679</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/north-america/ioc-chooses-exponent/17679#comments</comments>
		<pubDate>Wed, 22 Jun 2011 15:26:01 +0000</pubDate>
		<dc:creator>Julie Butler</dc:creator>
				<category><![CDATA[North America]]></category>
		<category><![CDATA[Colle+McVoy]]></category>
		<category><![CDATA[International Olive Council]]></category>
		<category><![CDATA[olive oil marketing]]></category>
		<category><![CDATA[United States olive oil consumption]]></category>

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		<description><![CDATA[An IOC spokesperson said that having reviewed the six applications made last month, its Tenders Evaluation Committee had proposed Exponent PR as the successful bidder from three finalists.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stephen Mandia, Sovena USA</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/steve-mandia/16912</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/steve-mandia/16912#comments</comments>
		<pubDate>Fri, 10 Jun 2011 22:46:11 +0000</pubDate>
		<dc:creator>Lara Camozzo</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[import/export]]></category>
		<category><![CDATA[Sovena]]></category>
		<category><![CDATA[Steve Mandia]]></category>
		<category><![CDATA[United States]]></category>

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		<description><![CDATA[Steve Mandia founded the East Coast Olive Oil Corporation in 1991 and guided its growth to become one of the largest olive oil importers in the United States.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Six Firms Vie to Promote Olive Oil in North America</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/europe/ioc-olive-oil-promotion-campaign/16022</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/europe/ioc-olive-oil-promotion-campaign/16022#comments</comments>
		<pubDate>Wed, 25 May 2011 13:42:38 +0000</pubDate>
		<dc:creator>Julie Butler</dc:creator>
				<category><![CDATA[European Union]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[International Olive Council]]></category>
		<category><![CDATA[olive oil marketing]]></category>
		<category><![CDATA[United States olive oil consumption]]></category>

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		<description><![CDATA[Bids from five North American and one European firm were officially opened this morning at IOC headquarters in Madrid by the International Olive Council.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Olive Oil Lawsuit Dropped in California</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/olive-oil-lawsuit-dropped-california/14693</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/olive-oil-lawsuit-dropped-california/14693#comments</comments>
		<pubDate>Wed, 13 Apr 2011 15:00:46 +0000</pubDate>
		<dc:creator>Olive Oil Times Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[Callahan & Blaine]]></category>
		<category><![CDATA[olive oil fraud]]></category>
		<category><![CDATA[olive oil labeling]]></category>
		<category><![CDATA[olive oil standards]]></category>
		<category><![CDATA[olive oil testing]]></category>
		<category><![CDATA[UC Davis Olive Center]]></category>

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		<description><![CDATA[The class action lawsuit followed a University of California at Davis study that found samples of imported olive oils from supermarkets failed certain tests for extra virgin classification. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>North American Olive Oil Association Hosts a Tasting in New York</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/north-america/olive-oil-association-tasting/14643</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/north-america/olive-oil-association-tasting/14643#comments</comments>
		<pubDate>Wed, 13 Apr 2011 01:33:14 +0000</pubDate>
		<dc:creator>Curtis Cord</dc:creator>
				<category><![CDATA[North America]]></category>
		<category><![CDATA[Grupo SOS]]></category>
		<category><![CDATA[NAOOA]]></category>
		<category><![CDATA[North American Olive Oil Association]]></category>
		<category><![CDATA[olive oil tasting]]></category>
		<category><![CDATA[Sovena]]></category>

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		<description><![CDATA[Olive oil industry executives and journalists gathered at a midtown Manhattan Italian restaurant Monday evening for an olive oil tasting and dinner NAOOA.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>California Bill Would Align Laws With New U.S. Olive Oil Standards</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/north-america/california-olive-oil-bill-818/14608</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/north-america/california-olive-oil-bill-818/14608#comments</comments>
		<pubDate>Mon, 11 Apr 2011 15:30:54 +0000</pubDate>
		<dc:creator>Lori Zanteson</dc:creator>
				<category><![CDATA[North America]]></category>
		<category><![CDATA[California Olive Oil Council]]></category>
		<category><![CDATA[Dan Flynn]]></category>
		<category><![CDATA[grades of olive oil]]></category>
		<category><![CDATA[olive pomace oil]]></category>
		<category><![CDATA[UC Davis Olive Center]]></category>
		<category><![CDATA[USDA]]></category>

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		<description><![CDATA[The California State Health Committee voted unanimously in favor of Senate Bill 818, a first step toward revising the state's olive oil standards to match new USDA definitions.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building on &#8220;Proven Success&#8221; IOC Plans Summer Launch of US Campaign</title>
		<link>http://www.oliveoiltimes.com/olive-oil-business/olive-council-market-report/14560</link>
		<comments>http://www.oliveoiltimes.com/olive-oil-business/olive-council-market-report/14560#comments</comments>
		<pubDate>Fri, 08 Apr 2011 13:24:17 +0000</pubDate>
		<dc:creator>Olive Oil Times Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[import/export]]></category>
		<category><![CDATA[International Olive Council]]></category>
		<category><![CDATA[United States olive oil consumption]]></category>

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		<description><![CDATA[The Olive Council plans to spend $1.7 million to promote olive oil use in the United States and Canada, building on what the latest IOC market report calls its "proven success" in the world's biggest market.]]></description>
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		<slash:comments>1</slash:comments>
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