Italy’s Monini Launches Australian Extra Virgin
The Italian olive oil producer Monini introduced a new extra virgin olive oil from the Australian estate where the company planted olive trees in 2004.
The Italian olive oil producer Monini introduced a new extra virgin olive oil from the Australian estate where the company planted olive trees in 2004.
Under new European rules expected to go into effect next year, one third of the supermarket oils tested by ARPAM would not be considered extra virgin.
"We've worked hard to make a name for ourselves. What do they think? That we're out to ruin our name, our brand for a little trick worth a few bucks?" Leonardo Colavita
ASSITOL says the EU's new labeling laws that show origin information only adds paperwork, and costs, at a time when consumers are demanding low pricing.