Barjol Calls for “Synergy” in New Olive Oil Promo Cam ...
Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."
Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."
Elections had something to do with the record number of attendees at the annual meeting of the California Olive Oil Council. Members voted to fill six seats on a board of thirteen members.
There was a sense at this week's meeting in Monterey that the local industry stood at a pivotal moment with unprecedented challenges and opportunities.
The largest olive oil producer in the United States continues to expand in new markets while rolling in new packaging and consumer education initiatives.
This report investigates three main aspects of the industry: production of olives by growers and producers; production of olive oil by mills; and propagation of new olive tree stock by nurseries.
"We estimated 1.1 million gallons, but it gave people the opportunity to do a comparison to a country very well known as a producer, which is thrilling.” Patricia Darragh
Producers who choose to label their product "US Extra Virgin Olive Oil" may now begin the process of having it inspected and certified by the USDA.
Next month new USDA standards for olive oil go into effect. Alexandra Kicenik Devarenne and Paul Vossen address common questions about what the standards mean for producers.
The lawsuit was announced in typical American fashion, complete with a celebrity chef. Maybe this is what it needed to come to. Nothing happens here without buzz.
The lawsuit is the latest development in the unfolding aftermath of the Davis study which was financed, in part, by olive oil producers in California.
Debate continues to swirl around the recent UC Davis Olive Center's report that found most imported extra virgin olive oils sampled did not meet international standards.
"It’s been a long journey for us" says Patty Darragh of the California Olive Oil Council.
Effective 10/25/10, the revised standards will provide a common language for trade, and provide consumers more assurance of the quality of olive oil that they purchase.
Under the federal Food and Drug guidelines, products labeled and sold as extra-virgin olive oil must be cold pressed, have a low-acidity, and be made entirely from oil obtained from the fruit of the olive tree.
The California Olive Oil Council (COOC) held its annual meeting and trade show on February 20th in Sonoma with over nearly 200 growers, producers, and service providers in attendance.