A symbol of Umbrian wine since the ‘60s, when Giorgio Lungarotti founded Lungar Otti is still a family-run business, deeply linked to the land where it stands. Chiara Lungarotti and Teresa Severini lead the company today.
At the Accademia dei Georgofili in Florence, experts focused on a very distant age to address current agricultural challenges and threats to the environment.
Along the "Olive Oil Roads" ancient farms have become museums where you can learn about the local history of olive oil and its traditional production.
The Intangible Cultural List was started in 2003 and now comprises some 166 entries, including Croatian Lace Making, Argentinean Tango and Tibetan Opera.
In her first article for Olive Oil Times, Dr. MP Graziani takes a look at the strongest currents in the long history and rich symbolism tied to olive oil.
"We can learn something about marketing olive oil from the Italians -- and we can keep producing a top-quality product and carve out our own niche." -- Fritz Blauel
Olive oil really found its legs when it won a popularity contest between two Greek gods, Poseidon and Athena.
The modern birth of olive farming came about in Crete in 5000 B.C. and expanded to Italy roughly ten minutes later.
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