Articles about olive oil marketing What an Olive Oil Brand Needs to ‘Make it Big’ in the U.S. Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market. Spanish Olive Oil Exploring Other Worlds Its world-wide renown is on the increase and, in recent years, in emerging markets such as China and Brazil it has become far stronger. An Interview with David Marcos Merchán "The major chefs might understand about textures, combinations, presentations, but the real protagonists of our table are the farmers." Finding Success Exporting Greek Olive Oil Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.” Olive Council Calls ‘Add Some Life’ Campaign a Success The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports. Madrid Seeks the ‘Perfect’ Olive Oil The Spanish capital has carried out tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil , all in a bid to create a new ‘super’ oil. Olive Japan Spotlights Extra Virgin Olive Oil in Tokyo The Olive Japan competition, trade show and seminars, focused on olive oil quality in the world’s fourth largest import market for olive oil. Deoleo Reports Tough Time for Global Olive Oil Sales Deoleo, the world’s biggest olive oil company, says American consumers helped offset a fall in sales in mature markets. Spanish Olive Oil Gets New Look Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader. Orobailén Named ‘Spain’s Best Olive Oil Mill’ A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil. Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative. Nudo to Marks and Spencer: Find Your Own Tree Olive oil maker Nudo says the British retailer Marks and Spencer stole his tree design. You decide. © 2013 Olive Oil Times | All Rights Reserved.