Articles about olive oil marketing
4th ‘Extrascape’ to Focus on Innovation
The fourth Extrascape competition and conference will focus on innovative tools and strategies to promote the culture of extra virgin olive oil.
A Plan to ‘Relaunch’ Umbrian EVOO
Umbrian officials presented a project to expand efforts to promote local olive oil during a meeting attended by stakeholders.
Corn Oil Lowers Cholesterol: We Can All Go Home Now
Mazola corn oil reduces cholesterol. Time to pack it all up and finally take up golf like I've wanted to do.
Catching Up with Bill Sanders
The self-proclaimed olive oil evangelist who used to pitch Tunisian olive oil now hits the road for his own growing brand.
Mastro Receives Dieline Nod
A new package design for Mastro extra virgin olive oil was featured on design blog The Dieline.
EU Funding to Boost Consumer Confidence in Olive Oil Quality
Increasing consumer and market confidence in olive oil quality is one of the desired impacts of a proposed fund.
Spanish Promotional Campaign Makes Progress
A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.
The Case of the Disappearing Greek Olive Oils
Getting your label on the shelf is not where your job ends but where it begins.
Olive Oil Needs A Pitchman
At the Fancy Food Show in New York, the International Olive Council wasted yet another opportunity to do something that mattered.
How Expert Advice is Helping Catalonia’s Olive Oil Sector
IRTA olive oil expert Agustí Romero shares practical examples of helping improve olive oil marketing and quality.
Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market
"The U.S. market is ready to buy more olive oil, it’s just a matter of knowing how to achieve this," the company said in its annual report.
Seed Oil Blend Spearheads Deoleo’s Health Pitch
A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.
Council Seeks Input on Olive Oil Definitions and Test Methods
Under a new system designed to boost transparency, the IOC has begun circulating proposals on new or revised methods of analysis, parameters or limits.