olive oil marketing

OPINION

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

More Obstacles for New PDOs and PGIs in Italy

Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.

Taiwan and U.K. Delegations Tour Italian Olive Oil Centers

Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.

Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

Spanish olive oil giant and makers of Carbonell, Deoleo, spoke with Olive Oil Times about expanding its presence in Latin America as part of an agreement with La Fabril, a leading Ecuadorian company.
Special Report

Olive Oil Third Among Most-Searched Items on Popular Shopping App

The results demonstrate the popularity of olive oil as a staple shopping item for consumers around the world.

Evo3 Supports Reforestation Projects in Africa

Stratis Camatsos focuses on high-quality extra virgin organic olive oil production and environmental projects with his new brand, evo3.
Olive Oil Times Special

Nadal Serves in Campaign for Spanish Olives

The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.

‘Believe in Olive Oil’ Campaign to Launch in Japan

The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.