Articles about olive oil marketing
‘Believe in Olive Oil’ Campaign to Launch in Japan
The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.
EVOO Awards Stir Competitive Spirit in Greece
Despite the bleak economic outlook for Greece these days, the future looks bright for producers who strive for quality.
Slow Food Launches First Olive Oil ‘Presidium’
Slow Food has launched the first "presidium" to promote the environmental, health and economic value of Italian extra virgin olive oil.
From France, an Olive Oil with Yuzu
Mauro Colagreco and Karim Djekhar have developed an olive oil made with yuzu fruit.
4th ‘Extrascape’ to Focus on Innovation
The fourth Extrascape competition and conference will focus on innovative tools and strategies to promote the culture of extra virgin olive oil.
A Plan to ‘Relaunch’ Umbrian EVOO
Umbrian officials presented a project to expand efforts to promote local olive oil during a meeting attended by stakeholders.
Corn Oil Lowers Cholesterol: We Can All Go Home Now
Mazola corn oil reduces cholesterol. Time to pack it all up and finally take up golf like I've wanted to do.
Catching Up with Bill Sanders
The self-proclaimed olive oil evangelist who used to pitch Tunisian olive oil now hits the road for his own growing brand.
Mastro Receives Dieline Nod
A new package design for Mastro extra virgin olive oil was featured on design blog The Dieline.
EU Funding to Boost Consumer Confidence in Olive Oil Quality
Increasing consumer and market confidence in olive oil quality is one of the desired impacts of a proposed fund.
Spanish Promotional Campaign Makes Progress
A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.