Articles about olive oil marketing Blended Oils ‘Bad for Transparency’ Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector. U.S. FDA Warns Company Over Olive Oil-Related Claims A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims. World’s Largest Olive Oil Company Reports Drop in Sales Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012. Modesty and Mastery Inspire New Siurana DOP Image They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan. Olive Oil Promotional Campaign Launches in Brazil “It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives. What an Olive Oil Brand Needs to ‘Make it Big’ in the U.S. Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market. Spanish Olive Oil Exploring Other Worlds Its world-wide renown is on the increase and, in recent years, in emerging markets such as China and Brazil it has become far stronger. An Interview with David Marcos Merchán "The major chefs might understand about textures, combinations, presentations, but the real protagonists of our table are the farmers." Finding Success Exporting Greek Olive Oil Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.” Olive Council Calls ‘Add Some Life’ Campaign a Success The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports. Madrid Seeks the ‘Perfect’ Olive Oil The Spanish capital has carried out tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil , all in a bid to create a new ‘super’ oil. Olive Japan Spotlights Extra Virgin Olive Oil in Tokyo The Olive Japan competition, trade show and seminars, focused on olive oil quality in the world’s fourth largest import market for olive oil. Deoleo Reports Tough Time for Global Olive Oil Sales Deoleo, the world’s biggest olive oil company, says American consumers helped offset a fall in sales in mature markets. © 2014 Olive Oil Times. All Rights Reserved.