Articles about olive oil marketing
Thousands Visit Alimentaria’s Olive Oil Bar
More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.
Call to Action at NYIOOC: Educate
Attendees heard from impassioned presenters who urged them to recognize education as a cornerstone for success in the olive oil industry.
NYIOOC Conference Opens with Barjol, Ravetti
The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.
New Heart-Health Push from Carbonell
Deoleo has a new health pitch in Spain with a spot for its Carbonell brand olive oil that highlights cholesterol control.
Greek Olive Oil Producers Struggle in China
Greek olive oil producers and distributors are finding that their products have not been an easy sell in China.
Blended Oils ‘Bad for Transparency’
Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.
U.S. FDA Warns Company Over Olive Oil-Related Claims
A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.
World’s Largest Olive Oil Company Reports Drop in Sales
Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.
Modesty and Mastery Inspire New Siurana DOP Image
They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan.
Olive Oil Promotional Campaign Launches in Brazil
“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.
What an Olive Oil Brand Needs to ‘Make it Big’ in the U.S.
Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.
Spanish Olive Oil Exploring Other Worlds
Its world-wide renown is on the increase and, in recent years, in emerging markets such as China and Brazil it has become far stronger.