Articles Tagged | "olive oil marketing"

Olive Japan Spotlights Extra Virgin Olive Oil in Tokyo

by Alexandra Kicenik Devarenne

The Olive Japan competition, trade show and seminars, focused on olive oil quality in the world’s fourth largest import market for olive oil.

Posted on May 03 2013

Deoleo Reports Tough Time for Global Olive Oil Sales

by Julie Butler

Deoleo, the world’s biggest olive oil company, says American consumers helped offset a fall in sales in mature markets.

Posted on April 29 2013

Spanish Olive Oil Gets New Look

by Julie Butler

Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader.

Posted on April 09 2013

Orobailén Named ‘Spain’s Best Olive Oil Mill’

by Julie Butler

A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil.

Posted on April 04 2013

Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant

by Julie Butler

Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative.

Posted on March 31 2013

Nudo to Marks and Spencer: Find Your Own Tree

by Denise Johnson

Olive oil maker Nudo says the British retailer Marks and Spencer stole his tree design. You decide.

Posted on January 30 2013

Olive Extract Jeans Said to Moisturize Legs

by Julie Butler

Wrangler is generating buzz in Europe with women’s jeans infused with olive extract.

Posted on January 27 2013

Record Attendance, Sales at Les Garrigues Exhibition

by Julie Butler

Organizers say 60,000 liters of extra virgin olive oil were sold at a popular fair held in Les Borges Blanques over the weekend.

Posted on January 22 2013

Single Servings Win Innovation Awards

by Julie Butler

The expanding range of single servings of olive oil was evident at the SIAL international food fair in Paris.

Posted on January 07 2013

Pop-up Olive Grove in Sydney

by Naomi Tupper

Australian Masterchef contestant Justine Schofield took to the stove to cook up a Spanish style feast for the people of Sydney.

Posted on December 07 2012

Argentina Declares Olive Oil a ‘National Food’

by Charlie Higgins

A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.

Posted on December 01 2012

Valencian Company Wins Contract to Promote Olive Oil in Brazil

by Julie Butler

The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.

Posted on November 19 2012

Dalmia Cites India’s Growing Demand for Olive Oil

by Vikas Vij

India’s olive oil imports might rise by 45 percent, but it's still an incredibly small amount for one and a quarter billion people.

Posted on November 12 2012

Experts Share Key Trends in Olive Oil Retail

by Julie Butler

Consumer insights in key markets were shared by experts at the Terra Creta olive oil conference in Crete.

Posted on November 07 2012

EU Olive Oil Promotion Policies ‘Unfair’

by Giusy Pascucci

EU promotional mechanisms are encouraging unfair competition between member states, according to the Extra Virgin Olive Oil Consortium.

Posted on October 19 2012

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