Articles about olive oil marketing
Catching Up with Bill Sanders
The self-proclaimed olive oil evangelist who used to pitch Tunisian olive oil now hits the road for his own growing brand.
Mastro Receives Dieline Nod
A new package design for Mastro extra virgin olive oil was featured on design blog The Dieline.
EU Funding to Boost Consumer Confidence in Olive Oil Quality
Increasing consumer and market confidence in olive oil quality is one of the desired impacts of a proposed fund.
Spanish Promotional Campaign Makes Progress
A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.
The Case of the Disappearing Greek Olive Oils
Getting your label on the shelf is not where your job ends but where it begins.
Olive Oil Needs A Pitchman
At the Fancy Food Show in New York, the International Olive Council wasted yet another opportunity to do something that mattered.
How Expert Advice is Helping Catalonia’s Olive Oil Sector
IRTA olive oil expert Agustí Romero shares practical examples of helping improve olive oil marketing and quality.
Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market
"The U.S. market is ready to buy more olive oil, it’s just a matter of knowing how to achieve this," the company said in its annual report.
Seed Oil Blend Spearheads Deoleo’s Health Pitch
A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.
Council Seeks Input on Olive Oil Definitions and Test Methods
Under a new system designed to boost transparency, the IOC has begun circulating proposals on new or revised methods of analysis, parameters or limits.
Czechs Pay the Most for Olive Oil, EU Survey Shows
The average retail price of a liter of extra virgin olive oil ranged widely in a survey of 19 European countries.
Hard Line Proposed on Flavored Olive Oil Labeling
The days of flavored olive oils being labeled ‘extra virgin olive oil’ could be numbered in International Olive Council member countries.
More Grim Figures For Global Olive Oil Trade
Olive oil imports are down about nine percent on last year in seven major markets outside Europe according to the International Olive Council.