Olive Oil Marketing | Olive Oil Times

Council Offers Grants for Olive Oil Promotion in Member Countries

by Julie Butler

The International Olive Council has called for applications for grants to co-fund activities promoting olive oil and table olives in its member countries.

Posted on February 01 2012

No Excuses for Poor Olive Oil Labeling

by Julie Butler

Olive oil labels should capture attention, comply with the law, and provide all the information consumers want. But Spanish marketing expert David Martínez Roig says many are doing the bare minimum.

Posted on January 26 2012

Hospitals in Madrid Will Start the Day with a ‘Spanish Brea ...

by Pandora Penamil Penafiel

HM Hospitals in Madrid will offer from now on the "Spanish Breakfast," an initiative of the Spanish Olive Oil Interprofessional Organization, to patients and employees.

Posted on January 19 2012

EU Codifies Marketing Standards for Olive Oil

by Julie Butler

In the interests of clarity and rationality, the European Union has this month published an updated version of its regulation on marketing standards for olive oil.

Posted on January 18 2012

Another Extra Virgin Olive Oil for Kids

by Julie Butler

An extra virgin olive oil blended to woo young taste buds is being marketed by Almería-based Castillo de Tabernas.

Posted on January 14 2012

New California Conference to Discuss Marketing Order, High-Densit ...

by Lori Zanteson

A conference in Dixon, California, will present a proposed olive oil marketing order and offer practical, information for growers and processors.

Posted on January 10 2012

Olive Oil Seduces the Bodega Owners

by Olivarama

More winery owners are beginning to consider olive oil attractive enough to form part of their catalogue.

Posted on December 20 2011

Olive Oil Labeling Under Spotlight

by Julie Butler

Whether to include information such as a use by date and what to do about inevitable small changes in virgin olive oil's sensorial properties after bottling are being considered by an international group reviewing labeling.

Posted on December 02 2011

How Fairway Market Sells So Much Olive Oil

by Steven Jenkins

Want to know how Fairway sells so much olive oil? It’s not the mind-numbing variety, nor the nearly overwhelming barrage of informational signage and colorful posters that accompany this remarkable array.

Posted on November 28 2011

Culinary Institute, Davis Olive Center Present Olive Oil Quality ...

by Lori Zanteson

The January 12 event at the Culinary Institute of America at Greystone in California’s Napa Valley, will immerse retail, foodservice, production and distribution professionals into the new world of olive oil quality.

Posted on November 15 2011

Council to Commission Survey of Olive Oil Promotion

by Julie Butler

The “first ever public reliable survey” will reveal the key players involved in activities promoting olive oil internationally, and what they are doing, according to the IOC tender.

Posted on November 14 2011

Still Lower Prices, Black Olives for Breakfast in Latest IOC Data

by Julie Butler

Worldwide trade in olive oil is up 10 percent on last year - an increase of 120,222 tons, according to figures just released by the International Olive Council.

Posted on November 13 2011

Fratelli Aprile: The Art of Extra Virgin

by Luciana Squadrilli

With a great attention for local culture and contemporary art, Daniele and Roberto Aprile link tradition and innovation to produce a unique brand of extra virgin.

Posted on October 06 2011

Indian Delegation Visits Spanish Producers

by Vikas Vij

A high profile Indian delegation of 12 professionals from the food and beverages industry visited Spain to explore import opportunities for the Indian market.

Posted on October 05 2011

European Commission OKs Payments for Six Months of Olive Oil Stor ...

by Julie Butler

The European Commission announced today that it will provide private storage aid enabling up to 100,000 tons of Spanish virgin olive oil to be stored for six months.

Posted on September 29 2011