Olive Oil Marketing | Olive Oil Times

Tag Archive | "olive oil marketing"

Olive Oil Tour Stops at Britain’s “Taste of London”

by Charlie Higgins

Spain's Interprofesional del Aceite de Oliva Español is in the U.K. for the huge Taste of London festival to promote European olive oil to Brits who are increasingly fond of EVOO.

Posted on June 22 2011

Córdoba Recap: Voices for Olive Oil Quality

by Curtis Cord

The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.

Posted on June 12 2011

Seville Meeting Asks “What Do Consumers Know About Olive Oi ...

by Julie Butler

Consumers' knowledge about olive oil quality, and controversial new EU rules designed to crack down on deodorized oils are on the agenda of a new annual conference in Seville.

Posted on May 30 2011

Six Firms Vie to Promote Olive Oil in North America

by Julie Butler

Bids from five North American and one European firm were officially opened this morning at IOC headquarters in Madrid by the International Olive Council.

Posted on May 25 2011

Popular Television Series Will Pitch Olive Oil to Kids in Spain

by Julie Butler

A new season of "Lazy Town" sponsored by the Interprofesional del Aceite de Oliva will promote olive oil as part of an overall emphasis on exercise and healthy eating.

Posted on May 16 2011

Ready For Your Spanish Breakfast?

by Julie Butler

“Our goal is to see the Spanish Breakfast incorporated in the cuisine offered by catering establishments around the world." - Pedro Barato, Interprofesional del Aceite de Oliva Español

Posted on April 27 2011

India’s Olive Oil Imports Sharply Higher

by Vikas Vij

The rising consciousness of the Indian consumers about healthy foods helps the effort to promote olive oil as an alternative to the traditional cooking oils used by the average Indian household.

Posted on April 27 2011

Spain Pulls Ahead in Olive Oil Sales to China

by Tom Baker

The battle for dominance within China’s olive oil market is still very much underway but Spanish producers are now said to be pushing ahead.

Posted on March 22 2011

Paris Food Show Calls Olive Oils Marketed for Children “Inn ...

by Lindsey Partos

SIAL, the biannual food industry marketplace, highlighted three extra virgin olive oil products geared towards children among their "Trends and Innovations" selections.

Posted on November 01 2010

Recipe Contest in Brazil Promotes Spanish Olive Oil

by Daniel Williams

The campaign to promote Spanish olive oil throughout Brazil is seen as a key strategic move to woo the consumer base of a country yet to be dominated by a single olive oil provider.

Posted on October 26 2010

Olive Oil’s Slow Rise in India

by Gita Narrayani

Olive oil has been beyond the reach of the average Indian. Local cultivation is one answer, but it will be at least five years before any significant production of olive oil in India.

Posted on May 05 2010

Make Sure You’re Getting Extra Virgin

by Olive Oil Times Staff

Under the federal Food and Drug guidelines, products labeled and sold as extra-virgin olive oil must be cold pressed, have a low-acidity, and be made entirely from oil obtained from the fruit of the olive tree.

Posted on March 23 2010