olive oil marketing / page 3

Oct. 16, 2018

A New 'Greek Mark' for Olives and Olive Oil

Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.

Sep. 25, 2018

UC Davis Event to Focus on Premium Olive Oil

The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.

Aug. 29, 2018

Deoleo Steadfast on Strategy as Profits Fall Further

A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.

Jun. 14, 2018

Four-Year Project to Establish Foundation for Galician Olive Oil Sector

By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.

Jun. 6, 2018

Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector

A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.

Jun. 6, 2018

Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives

As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.

Apr. 9, 2018

Bertolli Inks Deal with Celebrity Chef Laura Vitale

The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.

Jan. 22, 2018

Simplifying Science is the Goal of New U.S. Marketing Campaign

At a California conference, the International Olive Council laid out its plan to translate the wealth of proven health benefits to growing consumer consumption.

May. 11, 2017

Private Label, Price Hikes Drive Sales in Europe

Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.

Mar. 21, 2017

Farmer Fights Homophobia with Olive Oil Brand

Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"

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Mar. 1, 2017

Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'

The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.

Feb. 27, 2017

Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers

When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.

Jan. 12, 2017

EU Rules in Favor of Sovena in Trademark Battle

Rival companies Sovena and Mueliva fought to claim ownership of similar brands.

Dec. 5, 2016

Spain Takes Aim at N. America's Rising Demand Despite Trump Win

The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.

Oct. 27, 2016

New York Win Opens Doors for Sicilian Producer

Bono USA's Salvatore Russo-Tiesi said his NYIOOC awards have opened his business to new horizons, while "skipping a full step in the selling process."

Oct. 17, 2016

Early Entries Pour in as NYIOOC Adds Even More Value to Winning

The fifth edition of the world's largest and most prestigious olive oil competition will feature an expanded suite of tools designed to make it easier for buyers of all types to obtain the winning brands.

Sep. 12, 2016

Olive Council Invites Proposals for 'World Olive Day'

The International Olive Council is proposing grants for the financing of activities and events aimed at celebrating 'World Olive Day' in member countries.

Aug. 15, 2016

Social Status, Fashion Drive Consumer Food Choices

As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.

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