olive oil marketing / page 7

Sep. 25, 2015

Olive Oil Third Among Most-Searched Items on Popular Shopping App

The results demonstrate the popularity of olive oil as a staple shopping item for consumers around the world.

Aug. 25, 2015

Evo3 Supports Reforestation Projects in Africa

Stratis Camatsos focuses on high-quality extra virgin organic olive oil production and environmental projects with his new brand, evo3.

Jul. 20, 2015

Nadal Serves in Campaign for Spanish Olives

The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.

Dec. 16, 2014

A Plan to 'Relaunch' Umbrian EVOO

Umbrian officials presented a project to expand efforts to promote local olive oil during a meeting attended by stakeholders.

Oct. 30, 2014

Corn Oil Lowers Cholesterol: We Can All Go Home

Mazola corn oil reduces cholesterol. Time to pack it all up and finally take up golf like I've wanted to do.

Oct. 8, 2014

Catching Up with Bill Sanders

The self-proclaimed olive oil evangelist who used to pitch Tunisian olive oil now hits the road for his own growing brand.

Oct. 1, 2014

Mastro Receives Dieline Nod

A new package design for Mastro extra virgin olive oil was featured on design blog The Dieline.

Aug. 11, 2014

EU Funding to Boost Consumer Confidence in Olive Oil Quality

Increasing consumer and market confidence in olive oil quality is one of the desired impacts of a proposed fund.

Aug. 2, 2014

Spanish Promotional Campaign Makes Progress

A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.

Jul. 16, 2014

The Case of the Disappearing Greek Olive Oils

Getting your label on the shelf is not where your job ends but where it begins.

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Jul. 1, 2014

Olive Oil Needs A Pitchman

At the Fancy Food Show in New York, the International Olive Council wasted yet another opportunity to do something that mattered.

Jun. 24, 2014

How Expert Advice is Helping Catalonia’s Olive Oil Sector

IRTA olive oil expert Agustí Romero shares practical examples of helping improve olive oil marketing and quality.

Jun. 23, 2014

Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market

"The U.S. market is ready to buy more olive oil, it’s just a matter of knowing how to achieve this," the company said in its annual report.

Jun. 13, 2014

Seed Oil Blend Spearheads Deoleo’s Health Pitch

A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.

May. 30, 2014

Council Seeks Input on Olive Oil Definitions and Test Methods

Under a new system designed to boost transparency, the IOC has begun circulating proposals on new or revised methods of analysis, parameters or limits.

May. 29, 2014

Czechs Pay the Most for Olive Oil, EU Survey Shows

The average retail price of a liter of extra virgin olive oil ranged widely in a survey of 19 European countries.

May. 29, 2014

Hard Line Proposed on Flavored Olive Oil Labeling

The days of flavored olive oils being labeled ‘extra virgin olive oil’ could be numbered in International Olive Council member countries.

May. 8, 2014

More Grim Figures For Global Olive Oil Trade

Olive oil imports are down about nine percent on last year in seven major markets outside Europe according to the International Olive Council.

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