Industry Group Responds to UC Davis Olive Oil Report (Press Relea ...
"Through our ongoing, rigorous testing of olive oils, I assure you that the imported olive oils sold by our members are labeled correctly" Bob Bauer, NAOOA
"Through our ongoing, rigorous testing of olive oils, I assure you that the imported olive oils sold by our members are labeled correctly" Bob Bauer, NAOOA
Questions were raised concerning the sample used to support a finding that 10 percent of the California olive oils tested failed to meet standards for extra virgin olive oil. Later, a typo was blamed for the discrepency.
A new report found 69 percent of imported olive oils and 10 percent of California olive oils labeled as extra virgin failed to meet the IOC/USDA standards for that classification.
"It’s been fun to witness consumers taste olive oil properly for the first time." Dan Flynn, University of California at Davis Olive Center
The boom is fueled by two developments, a growing appreciation of extra-virgin olive oil as a healthier fat and technological advances.
"It’s been a long journey for us" says Patty Darragh of the California Olive Oil Council.
Billed as the "largest event ever dedicated to super-high-density (SHD) olive production" the UC Davis Olive Center will host a two day symposium on June 29th and 30th for those interested in high-density farming.
The event provides table and oil olive growers and producers with information about mechanical harvesting, pest management, olive freeze damage, and updates on laws and regulations.