` Alentejo Olive Oil Association Appoints First Executive Director


Alentejo Olive Oil Association Appoints First Executive Director

Jan. 16, 2020
By Daniel Dawson

Recent News

Gonçalo Almeida Simões has been appointed as the first-ever exec­u­tive direc­tor of the Alen­tejo Olive Oil Asso­ci­a­tion (Olivum), in Por­tu­gal.

My appoint­ment is related to the fact that Olivum is now focused on com­mu­ni­cat­ing bet­ter with exter­nal stake­hold­ers and mar­ket­ing,” he told Olive Oil Times. The olive oil sec­tor wants to remain one of the main eco­nomic strengths in Por­tu­gal.”

Almeida Simões comes into the posi­tion after work­ing in pub­lic and gov­ern­ment affairs in Brus­sels for the past 15 years. He pre­vi­ously worked at the food unit of the Por­tuguese Per­ma­nent Rep­re­sen­ta­tion to the E.U. and as a senior advi­sor to the E.U. head of the office of the Por­tuguese Farmer’ Con­fed­er­a­tion.

With his appoint­ment, Almeida Simões brings knowl­edge about the strict agri­cul­tural stan­dards set by the E.U. — includ­ing those related to the envi­ron­ment, bio­di­ver­sity, water and phy­tosan­i­tary issues — all of which are rel­e­vant for the region’s olive oil pro­duc­ers.

Alen­tejo is the largest olive oil-pro­duc­ing region in Por­tu­gal and is respon­si­ble for roughly 85 per­cent of pro­duc­tion.


In a recent report, two con­sult­ing firms pre­dicted that Por­tu­gal is on pace to become the third-largest global olive oil pro­ducer by 2030 and Alen­tejo will lead the way in its rise to the top.

Since the sec­tor is per­form­ing pretty well on the eco­nomic side, the focus will now turn into com­mu­ni­cat­ing the sec­tor per­for­mance on envi­ron­men­tal and social sus­tain­abil­ity,” Almeida Simões said. The main pri­or­ity will be to grow in a sus­tain­able way hav­ing always in mind the qual­ity of the Por­tuguese olive oil as the main growth dri­ver.”

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