` Former PepsiCo Executive Named New CEO of California Olive Ranch

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Former PepsiCo Executive Named New CEO of California Olive Ranch

Aug. 28, 2019
By Daniel Dawson

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Cal­i­for­nia Olive Ranch (COR), the largest olive oil pro­ducer in the United States, has named a new chief exec­u­tive offi­cer.

Michael Fox, a for­mer exec­u­tive at Pep­siCo and Safe­way with 15 years of expe­ri­ence in the con­sumer pack­aged goods sec­tor, has taken the reins from for­mer CEO Gregg Kel­ley and hopes to pick up right where Kel­ley left off.

Michael Fox

The com­pany is in a great posi­tion to con­tinue inno­vat­ing, expand­ing, and bring­ing aware­ness to the breadth of oppor­tu­nity in high-qual­ity extra vir­gin olive oil,” Fox said in a press release. I’m excited to lead this great team and part­ner with our grow­ers in Cal­i­for­nia and abroad.”

Kel­ley departs from COR after a 12-year stint in charge of the com­pany. Dur­ing his tenure, accord­ing to the com­pany, COR trans­formed from a sin­gle ranch and olive mill into a large-scale oper­a­tion with thou­sands of acres of olive groves.

At the 2019 edi­tion of the NYIOOC World Olive Oil Com­pe­ti­tion, COR earned two Gold Awards and a Best in Class for its Lucini brand.

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Accord­ing to for­mer co-work­ers and super­vi­sors, Fox has a proven track record of suc­cess­fully grow­ing busi­nesses and man­ag­ing large tran­si­tions, both of which will be nec­es­sary as COR con­fronts the var­i­ous chal­lenges fac­ing the Cal­i­for­nia olive oil sec­tor.

He’s a pos­i­tive force within an orga­ni­za­tion and he knows how to build a brand through stel­lar exe­cu­tion, cus­tomer engage­ment and com­pet­i­tive dif­fer­en­ti­a­tion,” Evan Shumeyko said of his for­mer col­league. He deliv­ers at the moments that mat­ter most.”


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