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Andalucían Olive Oil Producer Courts Booming Chinese Market

Aug. 12, 2010
Daniel Williams

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By Daniel Williams
Olive Oil Times Contributor | Reporting from Barcelona

Andalucían Olive Oil Producer Courts Booming Chinese Market at Shanghai’s 2010 Expo

This year’s Shanghai World Expo is expected to attract some 70 mil­lion vis­i­tors from China and abroad and olive oil pro­duc­ers from every part of the globe are send­ing prod­ucts to court a Chinese mar­ket whose olive oil imports have grown over 60% annu­ally since 2001.

Olivar de Segura, an indus­try leader from Andalucía, Spain, the world’s largest olive oil pro­duc­ing region in the world, will par­tic­i­pate in the Expo as part of an inter­na­tional mar­ket­ing mis­sion look­ing to suss out the emerg­ing Asian olive oil mar­ket. The com­mer­cial mis­sion of the trip, orga­nized by the Andalucían min­istry of Tourism, Commerce, and Sport, is to ana­lyze busi­ness oppor­tu­ni­ties in the Chinese mar­ket at present.

Olivar de Segura is a co-oper­a­tive devoted to the pro­duc­tion, sales and pack­ag­ing of extra vir­gin olive oil bear­ing the Sierra de Segura Denomination of Origin. The com­pany hopes to stand out in a com­pet­i­tive inter­na­tional mar­ket­ing cam­paign which has seen olive oils flown in from all over the globe.

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Luciano Alonso

Luciano Alonso, the head adviser at the Andalucían min­istry, will pre­side over the visit which is set to coin­cide with an Andalucían themed week at the Expo. Alonso, together with his min­istry staff, will hope to facil­i­tate the intro­duc­tion of Spanish olive oil brands that have yet to pen­e­trate the Chinese mar­ket as well as con­sol­i­date the posi­tion of exist­ing brands that are in tight com­pe­ti­tion with oils from Greece, Italy, Turkey, Tunisia, Portugal, Jordan, and Australia.

During 2009, the Andalucían region was Spain’s lead­ing olive oil exporter to China with food and agri­cul­tural exports total­ing some 31.5 mil­lion Euros. From January to April of this year alone, Andalucían exports have jumped another 10%.

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