Asia

India Set to Launch its Own Olive Oil Brand

The Indian state of Rajasthan is set to launch its own brand of olive oil under the name “Raj Olive Oil,” the first Indian olive oil produced within the country.

Nov. 1, 2016
By Isabel Putinja

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The Indian state of Rajasthan is set to launch its own brand of olive oil under the name Raj Olive Oil,” the first Indian olive oil pro­duced within the coun­try.

The brand will be offi­cially unveiled at the Global Rajasthan Agri-tech Meet (GRAM) in Jaipur on Novem­ber 9.
See more: Com­plete Cov­er­age of the Rajasthan Olive Project
Olive oil pro­duced in India has been antic­i­pated ever since a pilot project for olive cul­ti­va­tion first began in 2008 when 112,000 olive saplings from Israel were planted on 182 hectares of gov­ern­ment farms in Rajasthan.

The fol­low­ing year, these saplings were trans­ferred to local farm­ers who also received sub­si­dies to encour­age olive cul­ti­va­tion.

11,574 kg of olive oil have been pro­duced in Rajasthan as a result, with the dis­tricts of Gan­gana­gar, Bikaner, Hanu­man­garh and Nagore pro­duc­ing the most.

A yield of 4,500 liters of the olive oil pro­duced in India will be mar­keted through Rajasthan Olive Cul­ti­va­tion Lim­ited (ROCL), a joint-ven­ture of the state gov­ern­ment, Indi­a’s Finolex Plas­son Indus­tries, and Indo­live Indus­tries of Israel.

ROCL’s man­ag­ing direc­tor, Yogesh Verma, told The Eco­nomic Times that assis­tance was requested from Israel because of the sim­i­lar cli­matic con­di­tions in both regions, and that the plan is to increase cul­ti­va­tion to 5,000 hectares. He also added that olive cul­ti­va­tion offers returns for farm­ers three to four times more than tra­di­tional crops like wheat and pearl mil­let.

Olive groves in Rajasthan, India

India is expe­ri­enc­ing ris­ing demand for olive oil and imports are expected to rise by 20 per­cent. Accord­ing to the ROCL, India cur­rently imports 14,500 tons of olive oil from Spain, Italy and Greece.

Domes­ti­cally-pro­duced olive oil can reduce the need for imports and offer Indian con­sumers a high-qual­ity prod­uct at cheaper mar­ket prices com­pared to imported oils.



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