India Set to Launch its Own Olive Oil Brand

Summary

Rajasthan is launch­ing its own brand of olive oil, ​“Raj Olive Oil,” at the Global Rajasthan Agri-tech Meet on November 9, mak­ing it the first Indian olive oil pro­duced within the coun­try. The olive oil project in Rajasthan began in 2008 with the cul­ti­va­tion of olive saplings from Israel, and the goal is to increase cul­ti­va­tion to 5,000 hectares to meet ris­ing demand and reduce the need for imports.

The Indian state of Rajasthan is set to launch its own brand of olive oil under the name ​“Raj Olive Oil,” the first Indian olive oil pro­duced within the coun­try.

The brand will be offi­cially unveiled at the Global Rajasthan Agri-tech Meet (GRAM) in Jaipur on November 9.
See Also:Complete Coverage of the Rajasthan Olive Project
Olive oil pro­duced in India has been antic­i­pated ever since a pilot project for olive cul­ti­va­tion first began in 2008 when 112,000 olive saplings from Israel were planted on 182 hectares of gov­ern­ment farms in Rajasthan.

The fol­low­ing year, these saplings were trans­ferred to local farm­ers who also received sub­si­dies to encour­age olive cul­ti­va­tion.

11,574 kg of olive oil have been pro­duced in Rajasthan as a result, with the dis­tricts of Ganganagar, Bikaner, Hanumangarh and Nagore pro­duc­ing the most.

A yield of 4,500 liters of the olive oil pro­duced in India will be mar­keted through Rajasthan Olive Cultivation Limited (ROCL), a joint-ven­ture of the state gov­ern­ment, India’s Finolex Plasson Industries, and Indolive Industries of Israel.

ROCL’s man­ag­ing direc­tor, Yogesh Verma, told The Economic Times that assis­tance was requested from Israel because of the sim­i­lar cli­matic con­di­tions in both regions, and that the plan is to increase cul­ti­va­tion to 5,000 hectares. He also added that olive cul­ti­va­tion offers returns for farm­ers three to four times more than tra­di­tional crops like wheat and pearl mil­let.

India is expe­ri­enc­ing ris­ing demand for olive oil and imports are expected to rise by 20 per­cent. According to the ROCL, India cur­rently imports 14,500 tons of olive oil from Spain, Italy and Greece.

Domestically-pro­duced olive oil can reduce the need for imports and offer Indian con­sumers a high-qual­ity prod­uct at cheaper mar­ket prices com­pared to imported oils.

• The Economic Times


• Hindu Business Line