`Turkish Olive Oil's Indian Ambitions - Olive Oil Times
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Turkish Olive Oil's Indian Ambitions

By Aldo Pesce
Feb. 9, 2015 12:02 UTC
Summary Summary

Members of the Turkish Olive Oil Promotion Committee par­tic­i­pated in the Food Hospitality World in Mumbai to increase Turkey’s mar­ket share, with the Turkish Consulate General in Mumbai pro­vid­ing vis­i­bil­ity through social media. Despite low olive oil con­sump­tion in India, the Committee aims to develop the mar­ket long-term, with Turkey tar­get­ing to pro­duce 650,000 tons of olive oil by 2023 and look­ing to India as a key export mar­ket.

Members of Turkish Olive Oil Promotion Committee (ZZTK) took part in the Food Hospitality World, held in Mumbai from January 22 to 24 with the aim of grow­ing Turkey’s mar­ket share of the huge mar­ket.

The Turkish Consulate General in Mumbai gave high vis­i­bil­ity to this par­tic­i­pa­tion, post­ing on its Facebook page pic­tures of the Turkish del­e­ga­tion in the fair offer­ing pre­sen­ta­tions on the qual­i­ties of Turkish olive oil.

The chair­man of the Turkish Olive Oil Promotion Committee, Kadri Gündeş, stressed the high poten­tial of Indian mar­ket, adding that Turkey pays great atten­tion to it.

Last year India imported a mea­ger 11,000 tons of olive oil, accord­ing to Rajneesh Bhasin, man­ag­ing direc­tor at Borges India and pres­i­dent of the Indian Olive Oil Association and this num­ber may remain flat in 2015, because of high duties on import and the gen­eral rise of olive oil prices in inter­na­tional mar­kets.

Indians con­sume on aver­age less than one tea­spoon per year, but the rate is inch­ing upward as more become con­cerned by the health costs asso­ci­ated with the unhealthy seed oils com­monly used in tra­di­tional Indian cook­ing.
See Also:More Coverage of Olive oil in India
But the unfa­vor­able cur­rent sit­u­a­tion doesn’t dis­cour­age GündeÅŸ who stressed that Turkey’s ambi­tions in the Indian mar­kets are not short-term. Indeed the sec­tor in Turkey is devel­op­ing to achieve a goal of pro­duc­ing 650,000 tons of olive oil in 2023, the 100th anniver­sary of the foun­da­tion of the Republic of Turkey by Mustafa Kemal Atatürk.

That enor­mous quan­tity will need to find new mar­kets to gain a proper value added and the Committee (ZZTK) is look­ing to India, with its more than 1 bil­lion pos­si­ble con­sumers, as an oppor­tu­nity to increase Turkish exports for the future, start­ing with this dif­fi­cult year.

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