Guide Boosts Online Sales of Award-Winning Brands

The word’s most prestigious guide to high-quality extra virgin olive oils now features direct links to online retailers who sell NYIOOC award-winning brands.

The Official Guide to the World’s Best Olive Oils, where millions of people each year explore top-rated EVOOs, developed the new feature to make it easy to find e-retailers who sell the sought-after brands.

Curtis Cord, president of the NYIOOC World Olive Oil Competition, said the feature was “an important step toward getting high-quality olive oils into the kitchens where they deserve to be.”

“Now, after learning all about an award-winning brand and its producer, visitors can click to e-commerce shops to buy it online, or find a physical store nearby,” Cord added.

Hundreds of online retailers are registered on the Index. Award-winning producers can add links via the NYIOOC brand-management portal Producer Tools and retailers who stock one or more of this year’s award-winning brands can manage their links via the NYIOOC Retail Tools web app.

Many of the 2020 award winners are also offered on the Best Olive Oils Marketplace, the platform set up by the NYIOOC where online shoppers can buy directly from producers and their authorized distributors within a centralized system.

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