Europe

Croatia’s Dalmatian olive growers have introduced a new “ultra virgin” olive oil category with stricter quality standards, aiming to highlight exceptional oils from the region. The initiative, supported by producers and experts, requires oils to meet specific health, chemical, and sensory criteria, with the first certified oils selected after rigorous analysis and awarded at a recent gathering of Dalmatian olive associations.
Croatia’s Dalmatian olive growers have launched a new “ultra virgin” category for olive oil, with the first 5,000 liters expected to reach the market under a stricter set of standards designed to distinguish exceptional quality.
According to the initiative’s organizers, olive oil production in Dalmatia accounts for about 85 percent of Croatia’s output. “Most of our oils are of top quality, as confirmed by numerous awards from international competitions,” said Ivica Vlatković, a physician and olive grower from Novigrad in northern Dalmatia.
While extra virgin olive oil remains the highest official commercial grade, Vlatković and other supporters of the project argue that existing standards are too broad to clearly identify oils with exceptional sensory, chemical and health-related characteristics. They say a new classification is needed to highlight oils of outstanding quality in a visible and measurable way.
The idea was first presented publicly last September in Postira, on the island of Brač, during an international olive oil symposium organized by Olive Oil Times and the Postira tourism board. Later in the year, producers from all four Dalmatian counties formed the Oleum Primum Dalmaticum club to establish rules for the category, from cultivation and harvest through certification and sale.
Under the new rules, oils must be made from Dalmatian olive varieties, harvested by hand or with hand-held shakers and milled on the same day using cold extraction. Organizers said the goal is to preserve freshness and ensure a higher level of quality than that required by the Codex Alimentarius and the International Olive Council.
Zlatko Burić, the club’s secretary, said one of the key requirements concerns the oil’s health profile. While there is no minimum polyphenol threshold for extra virgin olive oil, and the European Commission permits a health claim for oils containing at least 250 milligrams per kilogram, Dalmatian ultra virgin oils must contain a minimum of 300 milligrams per kilogram of polyphenols.
The category also imposes stricter limits on free fatty acidity and peroxide values, both widely used indicators in olive oil testing. Free fatty acidity is capped at 0.4 percent, half the maximum allowed for extra virgin, while the maximum peroxide value is reduced from 20 to 8 mmol O2 per kilogram.
To qualify, each oil must also have won at least one Gold or Silver Award at a major international competition and one award at a national competition. Organizers said the first certified oils were selected after chemical and sensory analyses carried out by the Teaching Institute of Public Health of Split-Dalmatia County, with the results presented at a recent gathering of Dalmatian olive associations and producers.
At the meeting, certificates were awarded to 22 olive oils from small farms across the Dalmatian coast, hinterland and islands. Vlatković also announced that his estate in Novigrad would serve as the new educational center of the Oleum Primum Dalmaticum club.
Supporters of the project said every bottle bearing the protected Oleum Primum Dalmaticum Ultra Virgin label will include a QR code to improve traceability and reassure buyers about origin and quality. They argue the new category could help consumers navigate a market they say is crowded with increasingly expensive oils of uneven quality.
The initiative has also received support from Mirella Žanetić of the Institute for Adriatic Crops, who said there is room within the extra virgin category for a more precise classification. For the producers behind the effort, the first 5,000 liters represent more than a commercial launch. They see it as the beginning of a long-term attempt to set a higher benchmark for olive oil quality in Dalmatia and, eventually, beyond.
More articles on: Croatia, import/export, olive oil marketing
Feb. 19, 2026
Italy’s Olive Oil Market Heads Into 2026 with Thinner Margins and Renewed Volatility
After two years of record-high prices, Italy’s olive oil market is entering 2026 with renewed volatility, elevated costs and tighter margins for growers, while recovering Mediterranean output and import flows reshape price dynamics.
Dec. 1, 2025
Slovenia Unveils 'Olive Oil Fountain'
A groundbreaking olive oil fountain has opened in Slovenian Istria, highlighting the country’s emphasis on quality, research and sustainable olive cultivation.
Oct. 1, 2025
Regulators Investigate After Newspaper Identifies Olive Oil Fraud in Belgium
Authorities in Belgium are investigating after a newspaper found 20 out of 32 olive oil brands failed quality standards and one was adulterated.
Apr. 21, 2025
Trump's Tariffs Threaten Greek Olive Oil, Table Olives
Tariffs on imported food from the E.U. jeopardize the Greek staples' positions in the American market, but negotiations are ongoing.
Jan. 28, 2026
From Ancient Olive Trees to Michelin Recognition, Croatian Producers Redefine Agritourism
Croatian producers Nives and Goran Morović restored a 400-year-old olive grove on Dugi Otok, producing award-winning extra virgin olive oils and creating an estate recently recognized with three Michelin Keys.
Mar. 30, 2026
On Menorca, an Olive Oil Identity Shaped by Soil, Sea and Wind
The producer Son Felip is drawing attention to a distinctive Menorcan olive oil profile shaped by regenerative farming, island conditions and a long-term commitment to biodiversity.
Jun. 23, 2025
Olive Oil a Leading Focus in Italy’s Crackdown on Food Fraud
Italy's food fraud prevention efforts last year focused on olive oil, with over 8,200 inspections and 23% of samples showing irregularities, leading to seizures and criminal reports.
Mar. 25, 2026
EU-Mercosur Trade Deal Set for Provisional Launch Despite Mounting Opposition
The European Commission is moving ahead with the provisional launch of the trade pillar of the EU-Mercosur agreement, even as political opposition and farm-sector resistance intensify across Europe.