David Granieri, the 35 year-old owner of a farm in Nerola, was elected by the mem­bers’ assem­bly as the new chair­man of Unaprol, Europe’s biggest olive oil pro­duc­ers’ con­sor­tium. Granieri, him­self an olive oil pro­ducer, takes the place of Massimo Gargano, who led the Union for the last eight years.

David Granieri

Granieri is a mem­ber of the Coldiretti National Committee and the pres­i­dent of the Lazio regional Committee. The assem­bly also com­pletely reshuf­fled Unaprol’s board appoint­ing new mem­bers that will be in charge until 2017. Among them, Unaprol’s tast­ing panel leader Giulio Scatolini and Aifo (the asso­ci­a­tion of olive mills) chair­man Piero Gonnelli.

Unaprol’s board of direc­tors rep­re­sent 71 local asso­ci­a­tions in Italy. It is the biggest net­work in Europe, rep­re­sent­ing a huge data­base of infor­ma­tion about olive oil and olive grow­ing through over 7,000 mon­i­tored farms and 640 cer­ti­fied pro­duc­tion chains. It also includes a num­ber of other asso­ci­a­tions that share com­mon prin­ci­ples and aims, such as: the Elaion Consortium, I.O.O.% Alta Qualità Italiana (the trace­abil­ity label for Italian olive oil), FOI Italian oil chain, Pandolea (the Italian women pro­duc­ers’ asso­ci­a­tion), Uliveti del Lazio (the regional pro­duc­ers asso­ci­a­tion), AIFO and Federdop, which includes every pro­duc­ers’ asso­ci­a­tion of PDO extra vir­gin olive oil. The board will meet again soon to vote for the exec­u­tive com­mit­tee.

In his accep­tance speech, the newly-elected chair­man expressed his grat­i­tude to the out­go­ing Gargano for his com­mit­ment to Unaprol’s guid­ance through the years. “Our aim, “he said, “is to pro­tect the ori­gin of the “Made in Italy” labeled prod­uct. Our coun­try can be a win­ner in the world’s mar­ket only if it pro­motes the prod­uct of its thou­sand lands and ter­ri­to­ries”.

Granieri also pointed out the need to invest in the bio­di­ver­sity, the real com­pet­i­tive asset of the Italian prod­ucts. “Expo 2015,” he added, “rep­re­sents a good oppor­tu­nity for the sin­gle farms and enter­prises and for the whole indus­try. We need to seize this oppor­tu­nity by tak­ing advan­tage of the EU agri­cul­tural pol­icy and pro­mo­tional pro­grammes.”

On the occa­sion of Granieri’s appoint­ment, Unaprol also released data col­lected and processed by the asso­ci­a­tion’s Economic Observatory. The results show that the world­wide olive oil pro­duc­tion (about 3 mil­lion tons) is mainly con­cen­trated within the European Community, which reg­is­ters about 2,3 mil­lion tonnes in 2013/​2014, with a 58 per­cent increase com­pared to the pre­vi­ous har­vest. Of this, Italy holds almost 20 percenr, count­ing about 1,123,330 hectares of olive-grow­ing land and almost 900,000 farms.



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