`Greece Backs Olive Oil Exports with €10M - Olive Oil Times

Greece Backs Olive Oil Exports with €10M

Nov. 5, 2012
Costas Vasilopoulos

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Amid the cri­sis, the agri­cul­ture indus­try of Greece has man­aged to present some sur­pris­ing results, includ­ing the estab­lish­ment of its wine as a respectable player in the global mar­ket, and feta boost­ing its U.S. sales by 87 per­cent in the first semes­ter of 2012. During the same time period, olive oil exports to China increased by 50 per­cent, indi­cat­ing that the sec­tor can be a pil­lar of the long-awaited eco­nomic recov­ery and devel­op­ment.

As a response, the Ministry of Agriculture has decided to fur­ther strengthen olive oil exports by pro­vid­ing €10 mil­lion in the next three years and by devis­ing a pro­mo­tional plan aim­ing mainly at the United States, Norway, Russia and Ukraine, China and Australia. Apart from par­tic­i­pat­ing in food expos, there will be new tech­niques like olive oil tast­ing events, gas­tro­nomic trips to Greece for jour­nal­ists, traders and retail­ers and the power of the social media.

Architects of the plan say the secret weapon of Greek olive oil is its qual­ity, as the Greek Minister of Agriculture stated: Whenever we empha­sized in qual­ity and extro­ver­sion and approached mar­kets accord­ing to their idio­syn­crasies, exports sky­rock­eted.”

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