`Stakeholders to Testify at California Olive Oil Hearing - Olive Oil Times

Stakeholders to Testify at California Olive Oil Hearing

Jan. 24, 2012
Denise Johnson

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Extra vir­gin olive oil fraud will be the topic of an infor­ma­tional hear­ing Thursday at the California State Capitol in Sacramento.

State Senator Lois Wolk will pre­side over the meet­ing of the Senate Subcommittee on Olive Oil Production and Emerging Products that she chairs.

The meet­ing fol­lows a two-day con­fer­ence in Dixon, California where an indus­try mar­ket­ing order was pro­posed, and another con­fer­ence in nearby Napa Valleyon olive oil qual­ity for food indus­try buy­ers. Senator Wolk attended the Napa and Dixon events.

Dan Flynn, who for years worked in the state leg­is­la­ture before estab­lish­ing the UC Davis Olive Center, will start the ses­sion speak­ing on extra vir­gin olive oil fraud, fol­lowed by author Tom Mueller.

Offering local indus­try per­spec­tives will be Gregg Kelley, CEO of California Olive Ranch; Brady Whitlow, pres­i­dent of Corto-Olive; Brendon Flynn, pres­i­dent of the California Olive Oil Council; and Jim Etters, direc­tor of land man­age­ment for Yocha Dehe Winton Nation.


North American Olive Oil Association President Bob Bauer will rep­re­sent olive oil importers and sup­pli­ers at the hear­ing.

Australian Olive Association President Paul Miller will offer a global per­spec­tive on olive oil qual­ity issues.

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