`Stakeholders to Testify at California Olive Oil Hearing

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Stakeholders to Testify at California Olive Oil Hearing

Jan. 24, 2012
Denise Johnson

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Extra vir­gin olive oil fraud will be the topic of an infor­ma­tional hear­ing Thurs­day at the Cal­i­for­nia State Capi­tol in Sacra­mento.

State Sen­a­tor Lois Wolk will pre­side over the meet­ing of the Sen­ate Sub­com­mit­tee on Olive Oil Pro­duc­tion and Emerg­ing Prod­ucts that she chairs.

The meet­ing fol­lows a two-day con­fer­ence in Dixon, Cal­i­for­nia where an indus­try mar­ket­ing order was pro­posed, and another con­fer­ence in nearby Napa Val­leyon olive oil qual­ity for food indus­try buy­ers. Sen­a­tor Wolk attended the Napa and Dixon events.

Dan Flynn, who for years worked in the state leg­is­la­ture before estab­lish­ing the UC Davis Olive Cen­ter, will start the ses­sion speak­ing on extra vir­gin olive oil fraud, fol­lowed by author Tom Mueller.

Offer­ing local indus­try per­spec­tives will be Gregg Kel­ley, CEO of Cal­i­for­nia Olive Ranch; Brady Whit­low, pres­i­dent of Corto-Olive; Bren­don Flynn, pres­i­dent of the Cal­i­for­nia Olive Oil Coun­cil; and Jim Etters, direc­tor of land man­age­ment for Yocha Dehe Win­ton Nation.


North Amer­i­can Olive Oil Asso­ci­a­tion Pres­i­dent Bob Bauer will rep­re­sent olive oil importers and sup­pli­ers at the hear­ing.

Aus­tralian Olive Asso­ci­a­tion Pres­i­dent Paul Miller will offer a global per­spec­tive on olive oil qual­ity issues.

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