`Olive Oil Promotional Campaign Launches in Brazil - Olive Oil Times

Olive Oil Promotional Campaign Launches in Brazil

Oct. 15, 2013
Julie Butler

Recent News

Brazil About to Learn More About Olive Oil’s Health Benefits

It goes with every­thing that’s good” — that’s the new slo­gan aimed at con­vinc­ing more Brazilians to buy olive oil.

Part of an International Olive Council (IOC) pro­mo­tion of both olive oil and table olives, it was among the details revealed at the launch this week in São Paulo, the world’s sev­enth biggest city.

IOC exec­u­tive direc­tor Jean-Louis Barjol and deputy direc­tor Ammar Assabah were both at the event, where cam­paign fea­tures high­lighted included:

- instal­la­tion of recipe machines at points of sale so cus­tomers can push a but­ton to choose a main ingre­di­ent, such as fish, rice or pasta, and receive a recipe using olive oil


- a gourmet van tour­ing major super­mar­kets in Río de Janeiro and São Paulo giv­ing live cook­ery demon­stra­tions and tast­ings

- a recipe com­pe­ti­tion for culi­nary school stu­dents

- tast­ings in major super­mar­kets across Brazil

- dishes made with olive oil fea­tur­ing on restau­rant menus dur­ing Olive Week

- oppor­tu­ni­ties for health spe­cial­ists, rep­re­sen­ta­tives from the gourmet sec­tor, opin­ion lead­ers, media pro­fes­sion­als, blog­gers and oth­ers to attend infor­ma­tion work­shops.

Olive oil imports have grown four per­cent in Brazil

The cam­paign will run until the end of next year and is being imple­mented by Valencia-based agency AGR!.

According to the IOC ten­der doc­u­ments, the pro­posed bud­get is €1.2 mil­lion ($1.6m) and aims include pro­mo­tion of the health ben­e­fits of olive oil and table olives and their adapt­abil­ity to Brazilian cui­sine.

The cam­paign presents new inter­est­ing busi­ness oppor­tu­ni­ties for olive oil and table olive pro­duc­ing coun­tries while offer­ing Brazilian con­sumers the chance to learn more and expe­ri­ence the gas­tro­nomic ver­sa­til­ity of these two prod­ucts, which are becom­ing increas­ingly more pop­u­lar and highly rated in this huge coun­try,” the IOC said in a press release.

In its lat­est newslet­ter, the IOC reported that olive oil imports in Brazil, already one of the world’s biggest olive oil mar­kets, were up four per­cent for October 2012 to July 2013, com­pared to the same period the pre­vi­ous sea­son.


Related Articles

Feedback / Suggestions