` Spanish Olive Oil Cos. Embark on Marketing Mission

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Spanish Olive Oil Cos. Embark on Marketing Mission

Jun. 9, 2010
By Daniel Williams

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Five Span­ish olive oil com­pa­nies are embark­ing on a mar­ket­ing mis­sion to Dubai that is sched­uled to con­clude June 11. This inter­na­tional effort is part of a larger plan endorsed by the Cham­ber of Com­merce of Jaén (Spain) which is direct­ing efforts towards the intro­duc­tion of Span­ish olive based prod­ucts to newly-emerg­ing for­eign mar­kets. In addi­tion to wag­ing a pub­lic­ity cam­paign in the United Arab Emi­rates, Span­ish com­pa­nies and reporters are also sched­uled to par­tic­i­pate in com­mer­cial exchanges with the Czech Repub­lic and Poland and host rep­re­sen­ta­tives from India and South Korea in the near future.

The five com­pa­nies set to par­tic­i­pate in this coop­er­a­tive mis­sion are some of Spain’s most sig­nif­i­cant pro­duc­ers: Oli­var de Segura (Puente de Génave), Aceites del Sur-Coosur SA (Vilches), Blo­cerba SL (de Bailén), Der­prosa Film SL, (Alcalá la Real) y Alfareros de Arjonilla S L, (Arjonilla). Together with rep­re­sen­ta­tives from the afore­men­tioned com­pa­nies, offi­cials from Jaén’s Cham­ber of Com­merce will be in atten­dance. The stated objec­tive of the Dubai trip is to engage in a cross-cul­tural com­mer­cial exchange with like-minded com­pa­nies look­ing to develop in the Arab Emi­rates and the greater Mid­dle East. This is all made pos­si­ble by orga­ni­za­tional efforts from the for­eign offices of ACC1Ó and the Cata­lan Com­merce Con­sor­tium.

At the con­clu­sion of this inter­na­tional mar­ket­ing mis­sion the Provin­cial Del­e­ga­tion of Jaén and the Cham­ber of Com­merce, in col­lab­o­ra­tion with the Span­ish Insti­tute of For­eign Com­merce (ICEX), have plans to con­tinue efforts to inter­na­tion­al­ize Span­ish olive oil. Next month, Span­ish com­pa­nies are set to coor­di­nate with agri­cul­tural and gas­tro­nomic jour­nal­ists in the Czech Repub­lic and Poland and in Novem­ber, Span­ish com­pa­nies will meet with buy­ers and experts from India and South Korea in Spain’s Jaén province. This is all part of a rec­i­p­ro­cated effort to main­tain com­mer­cial engage­ment between prospec­tive East­ern mar­kets and Span­ish olive oil pro­duc­ers need­ing to inter­na­tion­al­ize.

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