EVOO Colour is important?

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The color of olive oil is not an indi­ca­tion of qual­ity, and you should­n’t choose one because it’s greener or more gold. Olive oil should be cho­sen for taste — not for its color.

For more quick answers to your olive oil ques­tions, ask Ollie — a bot devel­oped by the Olive Oil Times Education Lab that uses arti­fi­cial intel­li­gence to help peo­ple learn more about olive oil.

Want to be an olive oil expert? The Olive Oil Times Education Lab offers courses in New York, London and online.