What’s better: filtered or unfiltered?

Unfiltered oil will be cloudy until it settles to the bottom. Some consider unfiltered oil better because of the added flavor from the fruit particles. Unfiltered olive oil will usually have a shorter shelf life, so it should be consumed more quickly. Don’t let whether an olive oil is filtered or not determine your choice. It is far less important than other quality parameters like freshness and taste.

Have more questions about olive oil? Ask Ollie.