What’s the best way to sell olive oil?

First and foremost, let your customers try different olive oils before making a buying decision. The most successful retailers of extra virgin olive oil are the ones who present an environment where people can taste and discover. Make sure labels include clear harvest or best before dates. Learn about olive varieties and be prepared to teach customers how to use olive oil and recommend food pairings. For a primer on olive oil, see this article.

Have more questions about olive oil? Ask Ollie.