Provided by the California Olive Oil Council and reprinted with permission
The goal of this report is to analyze how the extra virgin olive oil industry in California has changed and expanded in the five years since the last California Olive Oil Council (COOC) report – California Olive Oil Statistics 2004. This report investigates three main aspects of the industry: production of olives by growers and producers (the farmers who grow olives for production of olive oil); production of olive oil by mills (the businesses that process olives for olive oil); and propagation of new olive tree stock by nurseries (the businesses that sell olive trees to growers).
Research questions for the production of olives focused on where the olives are grown in California, who is growing olives, and how many acres are grown in each of the main growing regions. Another set of questions investigated oHHow the various methods being used for olive production –traditional, medium density, and high-density plantings – and varieties of olives being planted.
Research questions about olive oil production, asked primarily of mills, focused on volume of olive oil production, numbers of growers serviced by each mill, and production trends. Mills were also asked about the types of designations that they were processing.
Research questions about olive tree propagation and new plantings were addressed to nurseries. The report looked at the number and varieties of olive trees that nurseries sold per year from 2005 to the present and the number and varieties they anticipated selling in the coming few years. Nurseries were also asked for their estimates of the number of acres being planted and about industry trends in general.
Finally, the report looks at some California and U.S. olive oil consumption trends in order to assess opportunities for expansion in the olive oil industry.