The farm of Frantoio Franci

The fifth edition of the Extrascape, the international competition for the best extra virgin olive oil landscapes, wound up after two days of conferences, debates and round tables with producers, agronomists, national and international olive oil experts and enthusiasts.

Held in the convent of Mary and Jesus in San Martino in Pensilis, in the province of Campobasso (Molise), Extrascape is a unique international competition that rewards the best extra virgin olive oils combined with the most beautiful olive landscapes. The organization is entrusted to the association MolisExtra, that brings together farmers from Molise.


Oleificio Silvestri Rosina

“Our challenge is to go beyond the label, making available to those who sell and to those who buy high-quality extra virgin olive oil new instruments to show and discover the authenticity of people, land and therefore products,” said the event organizers.

40 companies from Italy, Spain, Portugal and Chile participated in the competition, submitting photographic materials of their farms and surrounding territories in addition to their extra virgin olive oils. The board was composed by a panel that assessed EVOOs and a committee that evaluated landscapes, coordinated by representatives of the Landscape and Environment Design, Management and Planning’ PhD course of the Sapienza University of Rome. The final ranking was a result of the combination of the two judgements.


Azienda Agricola Caputo Mar

“Extra virgin olive oil has inaugurated a new territory, defined by the artisan code, that is the reference identity within which producers will be able to draw their own profiles, present their values and build their image,” said marketing and communication specialist Gigi Mozzi. “The next step to transform excellent products into successful ones will be to cross the bridge and, from the side of the manufacturer get to the side of the consumer, passing from promises to values, and from declared quality to perceived quality,” Mozzi said during his talk about the placement of quality products on the market.

Among the speakers coordinated by Maurizio Pescari was Giorgio Mori who explained extraction techniques; Alberto Grimelli and Amedeo De Franceschi discussed the correct labeling of extra virgin olive oil; a lesson on design and management of quality olive-growing landscape was given by Achille Ippolito; and a history of the olive tree was illustrated by the agronomist Cosimo Damiano Guarini.

2016 Extrascape Awards

Contemporary Landscape

EVOO Light Fruity
Agricole Di Martino (Trani, Apulia)

EVOO Medium Fruity
Finca La Gramanosa (Barcelona, Spain)

EVOO Intense Fruity
Madonna dell’Olivo (Serre, Campania)

Traditional Landscape

Light Fruity Category
Mio padre è un albero (San Severo, Apulia)

Medium Fruity Category
Olivicola degli Ernici (Vico nel Lazio, Latium)

Intense Fruity Category
Frantoio Franci (Montenero d’Orcia, Tuscany)

Organic Light Fruity Category
Azienda Agricola Biologica Monaco (Tortoreto, Abruzzo)

Organic Medium Fruity Category
Oleificio Silvrestri Rosina (Spinetoli, Marche)

Organic Intense Fruity Category
Azienda Agricola Caputo Maria (Molfetta, Apulia)

Best Architecture of New Mill
Finca La Gramanosa (Barcelona, Spain)

Best Architecture of Restored Mill
Frantoio Franci (Montenero d’Orcia, Tuscany)

A special award to the memory of Francesco Ortuso, former panel leader of the competition, has been instituted and will be assigned to one who stands up for the safeguarding of quality extra virgin olive oil and its landscapes.

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