A two-day conference, part of the second annual New York International Olive Oil Competition (NYIOOC), will focus on olive oil product development, brand-building, marketing and distribution.
The event is organized by the industry publication Olive Oil Times, and sponsored by Fairway Market and the International Culinary Center (ICC).
NYIOOC founder and president Curtis Cord said this year’s program is designed to explore innovative strategies for olive oil producers, marketers and merchants to get their businesses to the next level.
Cord said the topics of discussion will contrast with the 2013 edition. “Last year (at the inaugural event) the program offered an examination of the global olive oil market and provided the context for closer study. Now we are looking at ways companies can solve problems and build value.”
The program details and registration information can be found on the official event website nyoliveoil.com.
The lineup features world-renowned experts presenting the latest information on topics ranging from olive oil marketing trends, packaging design and brand-building to merchandising, importing and distribution. The conference will be held at ICC’s flagship in Soho. Last year, the event sold out in just a few weeks.
Among the ironies of the olive oil industry is that many producers, marketers and merchants struggle to get ahead, even while the ranks of health- and quality-conscious consumers in markets around the world seem virtually limitless.
“We are determined to provide attendees with highly innovative and practical ideas they can use to add value and build their businesses,” said Cord. “It’s one thing to identify the year’s best olive oils each April at the world’s most important olive oil competition, but how can we reach the consumers who need them?”
One merchant who has had much success bridging that divide is Fairway Market’s Steven Jenkins who features NYIOOC winning oils in his 15 locations and will be sharing strategies he has employed with conference attendees. “After doing this for 38 years, I know how hard it is to propel people to notice,” Jenkins said. “Fortunately when you reward customers with quality they’re yours for life.”
In addition to the seminars, there will be an exclusive tasting of olive oils from around the world vying for gold at the competition, followed by a press conference where this year’s winners will be unveiled. The Second Annual NYIOOC Awards Gala will follow in the International Culinary Center Studio, prepared by the venerable school’s award-winning chefs and students.
“It is a natural to have such an important culinary event at the world’s most esteemed educational organization for culinary arts,” Cord said. We could not be more proud of our ongoing collaboration with the International Culinary Center.”
“As an educator, it is vitally important for our school to jointly hold conferences which educate the consumer, the professional and the food industry as a whole,” said Dorothy Cann Hamilton, founder and CEO of International Culinary Center. “The NYIOOC event was a stunning success last year and we are happy to welcome them back.”
See more: Visit the Official NYIOOC Website