By Daniel Williams
Olive Oil Times Contributor | Reporting from Barcelona
The European Commission will pledge 35 million Euros to support the most innovative ecological projects undertaken in the food and drink industries. Olive oil producers in Europe are looking to take advantage of this incentive to revamp their practices to become more ecologically friendly.
Olive oil producers have until October 9th to submit their proposals and the Commission will be looking firstly to support smaller producers that have developed sustainable products that have not yet positioned themselves in the existing market. The aid from the European Commission will cover up to 50% of the total costs.
These initiatives are part of a growing trend among olive oil producers and olive growers to embrace newer, more efficient methods of production. Recently, the multinational Israeli company NaanDanJain Irrigation has obtained contracts from Spanish olive growers seeking more modern cost-effective methods of irrigation. Their new water dropper, marketed under the name Amnon, is ideal for rugged territory like olive groves and promises to use less water in order to produce higher crop yields.
Speaking of the new irrigation project, a representative from Geolit, the Spanish technological and scientific super-park dedicated to innovation and development in the olive oil sector said the following of these ecological friendly efforts: “These are the fruits of a convergence of interests from both parties to bring about the modernization, competitiveness, and technological innovation in the Spanish olive oil sector.”
 www.interempresas.net… “Geolit y Naandanjain colaborarán en proyectos de formación, I+D y transferencia tecnológica”