` Mastro Receives Dieline Nod - Olive Oil Times

Mastro Receives Dieline Nod

Oct. 1, 2014
Olive Oil Times Staff

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The pack­ag­ing of a few of Mastro Azienda Agricola’s prod­ucts — includ­ing its extra vir­gin olive oil — was fea­tured on the pop­u­lar design blog The Dieline.

Taking inspi­ra­tion from info­graph­ics, Italian design firm, The 6th com­bined bold text, sim­ple images and an inno­v­a­tive lay­out to give Mastro’s prod­ucts a fresh look. The extra vir­gin olive oil bot­tle fea­tures a pie chart indi­cat­ing 750 mL out of 1 liter, and its hand-picked har­vest method is expressed with an image of a hand hold­ing olives.

Mastro’s pre­vi­ous oil bot­tles were much darker in appear­ance. Distracting back­ground gra­di­ents took away from the sim­plic­ity of the design and from the prod­uct within. Mastro’s lineup is made of only organic Italian olive oils.

We cre­ated labels for Mastro Azienda Agricola that describe with info graph­ics all the things that are com­monly left writ­ten on the back of the pack­ag­ings,” The 6th said in a state­ment.

The 6th boasts a client list that includes Condé Nast, Bic, Canon and eye­wear giant Luxottica.

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The Dieline was founded in 2007 by Andrew Gibbs, a pack­ag­ing pro­duc­tion artist. What started as a sim­ple cat­a­log of Gibbs’s pro­fes­sional inspi­ra­tion and admi­ra­tion turned into a spring­board for pack­age design indus­try insid­ers. Today, it is the most-vis­ited indus­try web­site, and it hosts an annual design com­pe­ti­tion and con­fer­ence.


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