De Daniel Williams
Olive Oil Times Contribuinte | Reportagem de Barcelona
Five Spanish olive oil companies are embarking on a marketing mission to Dubai that is scheduled to conclude June 11. This international effort is part of a larger plan endorsed by the Chamber of Commerce of Jaén (Spain) which is directing efforts towards the introduction of Spanish olive based products to newly-emerging foreign markets. In addition to waging a publicity campaign in the United Arab Emirates, Spanish companies and reporters are also scheduled to participate in commercial exchanges with the Czech Republic and Poland and host representatives from India and South Korea in the near future.
The five companies set to participate in this cooperative mission are some of Spain’s most significant producers: Olivar de Segura (Puente de Génave), Aceites del Sur-Coosur SA (Vilches), Blocerba SL (de Bailén), Derprosa Film SL, (Alcalá la Real) y Alfareros de Arjonilla S L, (Arjonilla). Together with representatives from the aforementioned companies, officials from Jaén’s Chamber of Commerce will be in attendance. The stated objective of the Dubai trip is to engage in a cross-cultural commercial exchange with like-minded companies looking to develop in the Arab Emirates and the greater Middle East. This is all made possible by organizational efforts from the foreign offices of ACC1Ó and the Catalan Commerce Consortium.
Na conclusão desta missão de marketing internacional, a Delegação Provincial de Jaén e a Câmara de Comércio, em colaboração com o Instituto Espanhol de Comércio Exterior (ICEX), planejam continuar os esforços para internacionalizar o azeite espanhol. No mês que vem, as empresas espanholas devem se coordenar com jornalistas agrícolas e gastronômicos na República Tcheca e na Polônia e, em novembro, as empresas espanholas se reunirão com compradores e especialistas da Índia e Coréia do Sul na província de Jaén, na Espanha. Isso tudo faz parte de um esforço recíproco para manter o compromisso comercial entre os possíveis mercados orientais e os produtores espanhóis de azeite que precisam se internacionalizar.