De Daniel Williams
Olive Oil Times Contribuinte | Reportagem de Barcelona

Five Spanish olive oil com­pa­nies are embark­ing on a mar­ket­ing mis­sion to Dubai that is sched­uled to con­clude June 11. This inter­na­tional effort is part of a larger plan endorsed by the Chamber of Commerce of Jaén (Spain) which is direct­ing efforts towards the intro­duc­tion of Spanish olive based prod­ucts to newly-​emerging for­eign mar­kets. In addi­tion to wag­ing a pub­lic­ity cam­paign in the United Arab Emirates, Spanish com­pa­nies and reporters are also sched­uled to par­tic­i­pate in com­mer­cial exchanges with the Czech Republic and Poland and host rep­re­sen­ta­tives from India and South Korea in the near future.

The five com­pa­nies set to par­tic­i­pate in this coop­er­a­tive mis­sion are some of Spain’s most sig­nif­i­cant pro­duc­ers: Olivar de Segura (Puente de Génave), Aceites del Sur-​Coosur SA (Vilches), Blocerba SL (de Bailén), Derprosa Film SL, (Alcalá la Real) y Alfareros de Arjonilla S L, (Arjonilla). Together with rep­re­sen­ta­tives from the afore­men­tioned com­pa­nies, offi­cials from Jaén’s Chamber of Commerce will be in atten­dance. The stated objec­tive of the Dubai trip is to engage in a cross-​cultural com­mer­cial exchange with like-​minded com­pa­nies look­ing to develop in the Arab Emirates and the greater Middle East. This is all made pos­si­ble by orga­ni­za­tional efforts from the for­eign offices of ACC1Ó and the Catalan Commerce Consortium.

Na conclusão desta missão de marketing internacional, a Delegação Provincial de Jaén e a Câmara de Comércio, em colaboração com o Instituto Espanhol de Comércio Exterior (ICEX), planejam continuar os esforços para internacionalizar o azeite espanhol. No mês que vem, as empresas espanholas devem se coordenar com jornalistas agrícolas e gastronômicos na República Tcheca e na Polônia e, em novembro, as empresas espanholas se reunirão com compradores e especialistas da Índia e Coréia do Sul na província de Jaén, na Espanha. Isso tudo faz parte de um esforço recíproco para manter o compromisso comercial entre os possíveis mercados orientais e os produtores espanhóis de azeite que precisam se internacionalizar.


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