More than 2,000 participated in Il Gioco del Piacere (the pleasure game) on June 7th, the Slow Food event that for seven years has been involving local groups to promote extra virgin olive oil culture.

The project started with wine, but now has moved on olive oil. So, in every region restaurants, taverns and trattorias hosted the annual meeting in which the public blind tasted and voted for their favorite extra virgin among four oils chosen from the Slow Food volume Guida agli Extravergini 2012.

In every venue, people sampled the extra virgin olive oils with hidden labels, and every bottle was marked with a letter or number. Every participant received an evaluation form to judge the olive oils.

At the established times, the different venues sent the Slow Food headquarters in Bra (Piedmont) the scores for each oil. At the end of the evening, Slow Food announced the national ranking, with the exact score for every oil.

This year, the winner was the extra virgin olive oil Irè from Terre di Shemir farm (Trapani, Sicily) that scored 8,225 points.

The Olivastra Seggianese from Frantoio Franci (Castel del Piano, Tuscany) placed second earning 7,298 points.

Monocultivar Grignano Monte Guala from San Cassiano (Mezzane di Sotto, Veneto) followed with 6,737 points while Cima di Mola from the Antico Frantoio Oleario Intini (Alberobello, Apulia) placed fourth with 5,554 points.

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