Beyond Extra Virgin

‘QvExtra’ Quality Seal Launches in Córdoba

A new seal program formally announced its bid to conveniently identify for consumers extra virgin olive oils that can be trusted.

Food Industry Pros Attend Napa Valley Seminar on Olive Oil Quality

A sold-out seminar at the Culinary Institute of America's Greystone campus gave food buyers a better understanding of olive oil quality issues.
Special Report

Extra Virginity

Tom Mueller humanizes the hotbed of olive oil today in a way that is clear, credible and compelling. Extra Virginity, which will be released on December 5th, could well prove to be a tipping point.

Reactions Underscore ‘Super Premium’s’ Long Road Ahead

Articles published on the same day in two major American newspapers put olive oil in the spotlight again. Readers' comments in the Washington Post offered a glimpse at some American reactions to Association 3E's super-premium initiative.
Olive Oil Times Special

Córdoba Recap: Voices for Olive Oil Quality

The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.

Spain Goes Beyond Extra Virgin

Spains Olive Oil Interprofessional organized a vigorous program in Córdoba this week around the subject of premium olive oil production, evaluation, application and promotion.
Special Report

Q&A with Spain’s Olive Oil Interprofessional Director Teresa Pérez

Interprofessional Director Teresa Pérez explains why this week's Beyond Extra Virgin conference in Córdoba will be different than previous editions.

International Congress ‘Beyond Extra Virgin’ Coming to Córdoba

The 5th edition of Beyond Extra Virgin will kick off in Córdoba on June 8 with the title: “Olive Oil Opportunities: Adding Value Through Excellence.”