olive oil marketing

Bertolli Inks Deal with Celebrity Chef Laura Vitale

The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.

Simplifying Science is the Goal of New U.S. Marketing Campaign

At a California conference, the International Olive Council laid out its plan to translate the wealth of proven health benefits to growing consumer consumption.
Special Report

Private Label, Price Hikes Drive Sales in Europe

Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.

Farmer Fights Homophobia with Olive Oil Brand

Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"
Olive Oil Times Special

Chanel Taps Bosana Olives from Sardinia for New ‘Youth Serum’

The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.

Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers

When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.
Special Report

EU Rules in Favor of Sovena in Trademark Battle

Rival companies Sovena and Mueliva fought to claim ownership of similar brands.

Spain Takes Aim at N. America’s Rising Demand Despite Trump Win

The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.