Beyond Extra Virgin

Jan. 5, 2014

'QvExtra' Quality Seal Launches in Córdoba

A new seal program formally announced its bid to conveniently identify for consumers extra virgin olive oils that can be trusted.

Jan. 15, 2012

Food Industry Pros Attend Napa Valley Seminar on Olive Oil Quality

A sold-out seminar at the Culinary Institute of America's Greystone campus gave food buyers a better understanding of olive oil quality issues.

Nov. 18, 2011

Extra Virginity

Tom Mueller humanizes the hotbed of olive oil today in a way that is clear, credible and compelling. Extra Virginity, which will be released on December 5th, could well prove to be a tipping point.

Oct. 19, 2011

Reactions Underscore 'Super Premium's' Long Road Ahead

Articles published on the same day in two major American newspapers put olive oil in the spotlight again. Readers' comments in the Washington Post offered a glimpse at some American reactions to Association 3E's super-premium initiative.

Jun. 12, 2011

Córdoba Recap: Voices for Olive Oil Quality

The Beyond Extra Virgin conference can fill a room with industry and government luminaries, but how 3E will actually reach its goal of establishing a higher benchmark for olive oil quality, and what the group's ultimate aims are for doing so, remain unclear.

Jun. 9, 2011

Spain Goes Beyond Extra Virgin

Spains Olive Oil Interprofessional organized a vigorous program in Córdoba this week around the subject of premium olive oil production, evaluation, application and promotion.