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Branding

Europe

Oct. 1, 2025

New Approaches to Branding Croatian Olive Oil

At the International Symposium on Olive Oils of Croatia and the Adriatic Coast, experts called for coordinated efforts to position Croatian olive oil more strongly on global markets.

Yellow plastic mustard bottle with a yellow cap and a small drop of mustard at the tip. - Olive Oil Times
Business

Nov. 15, 2024

U.S. Consumers Embrace Olive Oil in Squeeze Bottles

Despite the growing popularity of squeeze bottles for their convenience, some question the potential impact on olive oil quality and the environmental burden of the packaging.

Aerial view of Zadar city with rooftops and the sea during sunset. - Olive Oil Times
News Briefs

Sep. 23, 2024

Croatian County Recognizes the Role of Award-Winning Producers in Promoting Tourism

A ceremony in Zadar connected the efforts to develop local tourism with high-quality olive oils, wines and cheeses.

Two individuals harvesting olives in an orchard using nets and poles among olive trees. - Olive Oil Times
Producer Profiles

Sep. 5, 2024

Bringing Peloponnesian Flavors to American Kitchens

The producer behind Kosterina believes there is a place in the American kitchen for Koroneiki olive oil produced in its place of origin and traditionally cured Greek olives.

A close-up view of a bowl filled with various types of olives, showcasing their dark and light hues. - Olive Oil Times
News Briefs

Apr. 30, 2024

Greek Court Rules Kalamon Olives May Use Kalamata Brand

The supreme court rejected an appeal by Messenia-based growers that only they could use the Kalamata branding, an appellation worth €200 million in exports.

Person holding two bottles of Grazia extra virgin olive oil, one large and one small, both with green labels. - Olive Oil Times
Producer Profiles

Jul. 12, 2023

Graza Co-Founder Andrew Benin Is on A Roll

Already in 3,000 stores across the U.S., the upstart Graza has momentum rarely seen in a notoriously crowded and challenging marketplace.

Exterior view of a Trader Joe's store with a prominent sign displaying the store name. - Olive Oil Times
Aerial view of a large olive tree orchard with neatly arranged rows of olive trees. - Olive Oil Times
A group of six friends sitting together, looking at mobile devices and smiling. - Olive Oil Times
A basket filled with green and brown olives next to a bottle of olive oil on a table. - Olive Oil Times
Expansive rural landscape featuring multiple ponds and horses grazing in the fields. - Olive Oil Times
Container of a butter substitute with a yellow and blue design featuring text about its uses. - Olive Oil Times
Business

Jan. 31, 2017

Unilever Spread Gets a New Name

'I can’t believe it’s so good for Everything' is billed as a healthier choice made from plants and less saturated fat than butter.

Ancient fresco showing three women with elaborate hairstyles and decorative clothing against a blue background. - Olive Oil Times
World

Feb. 29, 2016

The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots

Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.

Green olive oil flowing from a metal spout during the extraction process. - Olive Oil Times
Business

Oct. 5, 2015

Dcoop to Co-Brand 300K Liters for China's Evergrande Group

Dcoop, formerly known as Grupo Hohiblanca, is expanding its private label program through a major deal with a Chinese conglomerate.

Woman with long blonde hair standing at a table filled with various product bottles at an event. - Olive Oil Times
World

Feb. 20, 2014

Olive Oil Package Design Top of Mind During Greek Crisis

Greek bottling companies are performing at their best as olive oil producers seek to stand out from the crowd with innovative designs.

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