Deoleo

Deoleo Campaign Features a Taste Test by Indian Grandmothers

While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.

200,000 Olive Farms in Spain Could Vanish in Next Decade, Report Finds

According to a new study, more than 320,000 acres of traditional olive groves are abandoned and 1.2 million acres more could be also lost, equal to one-fifth of the total land area of all Spanish olive groves.
Special Report

Court Rejects Relevance of Davis Study in Dismissing Case Against Deoleo

The U.S. District Court for the District of Columbia accepted Deoleo’s motion to dismiss a class-action lawsuit citing what it called its "meager factual content."

Deoleo Steadfast on Strategy as Profits Fall Further

A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Olive Oil Times Special

Deoleo Fights Back Against ‘Fake News’

The world's largest olive oil company has gone on the offensive against click-bait headlines.

CEO of Largest Olive Oil Company Calls the Industry’s Business Model ‘Broken’

Pierluigi Tosato spoke today to a group representing major importers and said the industry was going about it all wrong.
Special Report

Deoleo Agrees to Settle Lawsuit for $7 Million

The Spanish olive oil behemoth will settle with plaintiffs, paying out $7 million as well as agreeing to change labels and take measures to improve quality.

Deoleo Plans ‘Biggest Ever’ Promotional Campaign

The world's largest olive oil company says it will launch the largest promotional campaign in its history to draw consumers to its flagship brands and use more olive oil in general.