At Barcelona’s La Boqueria, EVOO Runs in the Family Xelo Morilla says that even in Barcelona, high-quality olive oils are undervalued. “It is something we have so internalized since we were children," she said. Her shop, El Mas del Mercader, is trying to change that.
Adoption Program Saves Town, One Tree at a Time For decades, people fled Oliete, mostly to Barcelona, and left their secular olive groves behind. In 2014, a group of young locals came up with an idea to bring their village’s forgotten resource back to life.