` New Look for 'Olive Oil Times' - Olive Oil Times

New Look for 'Olive Oil Times'

Dec. 9, 2013
Denise Johnson

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The Olive Oil Times design last month (left) and the new ver­sion launched today.

Olive Oil Times unveiled a new design for its flag­ship web­site today — the first over­haul to its look since 2010, when the new pub­li­ca­tion switched on its server with the tagline olive oil news, reviews and dis­cus­sion.”

The clean inter­face is decid­edly brighter and less clut­tered than the old design that had a tex­tured back­ground and a darker theme. Font sizes are big­ger, with a more mod­ern feel over­all.

Publisher Curtis Cord said the change had been a long time com­ing. The orig­i­nal design and brand­ing served us well, but we needed to make improve­ments to its usabil­ity across all devices and opti­mize the for­mat for our grow­ing read­er­ship.”

The new design, which was devel­oped in-house, is still in beta” with some sec­tions in ongo­ing devel­op­ment. Improved Olive Oil Guide, Retailers Directory and Recipes sec­tions will be uncov­ered in the next few weeks.

In early 2010, two per­cent of our vis­i­tors were view­ing the site with mobile devices — last week it was half. The web­site needed to be faster and more con­ve­nient for mobile read­ers, and gen­er­ally eas­ier to nav­i­gate on all devices, Cord said. I think our read­ers will enjoy the upgrades we’ve made.”

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Olive Oil Times was founded four years ago as an inde­pen­dent news source, and remains the indus­try’s unbi­ased pub­li­ca­tion of record.” Cord said such impar­tial­ity is rare in the big-busi­ness world of olive oil, and remains the cor­ner­stone of OOT and its other projects, which include the New York International Olive Oil Competition and the recently-launched International Olive Oil School.

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