`Olive Oil Publications Collaborate

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Olive Oil Publications Collaborate

Jan. 26, 2012
Denise Johnson

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Juan Peñamil and Pan­dora Peñamil, edi­tors of Mer­ca­cei Mag­a­zine next to the chef Paco Ron­cero.

Olive Oil Times and the Span­ish pub­lisher Mer­ca­cei, have agreed on a con­tent shar­ing col­lab­o­ra­tion. Already Mer­ca­cei-authored arti­cles, trans­lated into Eng­lish, have appeared in Olive Oil Times, while the Mer­ca­cei web­site and newslet­ters have car­ried inter­na­tional arti­cles writ­ten by Olive Oil Times con­trib­u­tors and trans­lated into Span­ish.

We think this is a great way to expand our cov­er­age of Span­ish busi­ness news with an estab­lished and well-respected part­ner. Mer­ca­cei’s two decades of expe­ri­ence report­ing on olive oil news in Spain will help us keep our global read­ers informed of devel­op­ments in this most impor­tant region,” said Cur­tis Cord, pub­lisher of Olive Oil Times.

Spain pro­duces 40 per­cent of the world’s olive oil and is home to the Inter­na­tional Olive Coun­cil. The Mer­ca­cei con­tent will com­pli­ment report­ing by the reg­u­lar Olive Oil Times con­trib­u­tors in the area.

The ini­tia­tive also expands the reach of the pub­li­ca­tions’ respec­tive adver­tis­ers and both pub­lish­ers will seek new ways to expand the coop­er­a­tion in the months ahead, said Cord.

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The agree­ment fol­lows a sim­i­lar con­tent col­lab­o­ra­tion announced last month between Olive Oil Times and Oli­varama, a monthly mag­a­zine on olive oil cul­ture dis­trib­uted in Spain.

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