`Olive Council Earmarks Funds to Promote Olive Culture - Olive Oil Times

Olive Council Earmarks Funds to Promote Olive Culture

By Paolo DeAndreis
Jul. 25, 2022 12:28 UTC

The Executive Secretariat of the International Olive Council (IOC) has announced that it will ear­mark €50,000 to pro­mote olive and olive oil cul­ture in its 45 mem­ber coun­tries.

The goal is to boost table olive and olive oil con­sump­tion by rais­ing con­sumers’ aware­ness about their healthy and organolep­tic qual­i­ties.

The IOC will award grants to cover up to 50 per­cent of the total expenses of approved projects to a max­i­mum of €5,999. Applications will be accepted until September 2nd and approved projects must take place between November 1st and December 15th.

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The projects also must not be car­ried out for the profit of their pro­mot­ers, and the grants are lim­ited to one per par­tic­i­pant. The IOC added that only eli­gi­ble costs will be reim­bursed.

The objec­tive of the grants is, inter alia, to build up a mar­ket cul­ture in mem­ber coun­tries that wish to empha­size the qual­ity of local prod­ucts and encour­age coop­er­a­tion amongst all IOC mem­ber coun­tries,” the IOC said.

Proposed action and events should be of clear-cut pro­mo­tional worth, in line with the objec­tives laid out in the International Agreement on Olive Oil and Table Olives 2015,” they added.

The agree­ment served as a fol­low-up to the orig­i­nal one signed in 2005 and focused on stan­dard­iza­tion and research; olive growth and tech­nol­ogy; and the olive econ­omy.”

The call for pro­pos­als also lists a series of pos­si­ble activ­i­ties, such as the orga­ni­za­tion of sem­i­nars, work­shops and sym­po­siums, the estab­lish­ment of infor­ma­tion points in food and nutri­tion fairs and events, the cre­ation of pro­mo­tional mate­r­ial and the par­tic­i­pa­tion of inter­na­tional experts and spe­cial­ists.

The pro­mo­tion of olive oil cul­ture has often been cited by pro­duc­ers as one of the most urgent pri­or­i­ties for the sec­tor.

The IOC’s lat­est ini­tia­tive comes on the heels of sev­eral local and regional ini­tia­tives aimed at rais­ing aware­ness about the unique qual­i­ties of extra vir­gin olive oil.

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