Business

Apulian Startup Promotes Secular Olive Trees in Single Doses

An Apulian startup, Olivhealth, developed a single-dose package containing extra virgin olive oil from organic secular olive trees for sportspeople, pregnant women, and children.

Cosimo Damiano Guarini
May. 22, 2017
By Ylenia Granitto
Cosimo Damiano Guarini

Recent News

The idea of this startup was born in Apu­lia, among its mil­len­nial olive trees which are authen­tic wit­nesses to Mediter­ranean his­tory,” said Cosimo Dami­ano Guar­ini.

An agron­o­mist, writer and founder of a new com­pany, Olivhealth, Guar­ini explained that this project started from a study on the healthy aspects of extra vir­gin olive oil from ancient olive trees.

With the goal to meet the stan­dards estab­lished by the EU Reg­u­la­tion 432/2012, we wanted to enhance the con­tri­bu­tion in terms of qual­ity of mon­u­men­tal plants,” he explained.

We devel­oped a new way to take extra vir­gin olive oil with high health ben­e­fits through an inno­v­a­tive sin­gle-dose pack­age ded­i­cated par­tic­u­larly to sports­peo­ple, preg­nant women, and chil­dren, in order to pro­vide the high­est qual­ity in the right amount.”

In 2014, Guar­ini pub­lished a book LovO­lio, which cov­ered nutraceu­ti­cal aspects of extra vir­gin olive oil. Pre­sen­ta­tions through­out Italy allowed me to under­stand that con­sumers were very inter­ested in the healthy aspects of oil and needed more infor­ma­tion,” he explained. I fig­ured I would cre­ate a high-qual­ity prod­uct to bet­ter com­mu­ni­cate with con­sumers.”

Advertisement

With help from a fund for star­tups in Apu­lia, Guar­ini was able to com­bine tra­di­tion with the lat­est tech­nolo­gies and affirm the healthy prop­er­ties of a native vari­ety of his ter­ri­tory –
the Ogliarola salentina in the Plain of mon­u­men­tal olive trees’ in the area of Brin­disi.

Cul­ti­vated at a farm under organic man­age­ment for over 20 years, 455 sec­u­lar olive trees are cur­rently ded­i­cated to this project. The olives are early har­vested and processed within only 2 hours in a mill that is exclu­sively used for this pro­duc­tion until it is com­pleted.

By enter­ing the batch num­ber printed on the pack­age you can track the olive trees that have been used to pro­duce that spe­cific lot. Through GPS, you can see the map of the land where they are grown and obtain images and detailed infor­ma­tion.

Cosimo Damiano Guarini

These mon­u­men­tal plants, appro­pri­ately man­aged under organic farm­ing, gave 280 per­cent more vit­a­min E and 88 per­cent more of polyphe­nols com­pared to the min­i­mum stan­dards declared by the EU as regard to health claims for extra vir­gin olive oil,” Guar­ini observed.

The sin­gle-dose pack­age was designed to pro­vide the right amount of extra vir­gin olive oil at any time, while the patented clos­ing sys­tem avoids acci­den­tal spillage, safe­guard­ing it from light and oxy­gen.

The startup brought together a group of researchers and nutri­tion­ists under the project Olivhealth Research Acad­emy (ORA), includ­ing sci­en­tific direc­tor Giuseppe Palma and experts in human nutri­tion, Clau­dio Pecorella and Domenico De Mat­tia. They are engaged in the study of the ben­e­fi­cial prop­er­ties of extra vir­gin olive oil and in the val­oriza­tion and iden­ti­fi­ca­tion of food val­ues, with the aim of coun­ter­ing the advance­ment of junk food.

Olivhealth is also par­tic­i­pat­ing in the NI — Nutri­tion Intel­li­gence’ project, with La Sapienza Uni­ver­sity of Rome as a sci­en­tific part­ner, which pro­vides the use of Olivhealth in mater­nity wards for preg­nant women at Cristo Re hos­pi­tal in Rome.

I wanted to give value to our unique pat­ri­mony of olive trees and to our ter­ri­tory through the trace­abil­ity from the plant to the box, while pro­mot­ing the healthy prop­er­ties of extra vir­gin olive oil through the path of Mediter­ranean diet,” Guar­ini con­cluded.


Related News