In January, 2010, Olive Oil Times launched with a few industry news articles and a mission to provide an independent, comprehensive source of information on olive oil for consumers and professionals.
Ten years and thousands of articles later, the mission has remained steadfast while the website’s design has changed with the times.
The latest look is the result of months of work by the OOT development team. The new interface is a stark departure from the previous design that served the publication since 2015, and it is decidedly minimalist compared with earlier versions.
“We wanted the fifth iteration of OOT to be uncluttered and free of distraction,” said Curtis Cord, the founder and Editor-in-chief. “We removed unnecessary elements, enlarged the text and left open spaces to highlight the journalism.”
Nostalgic readers can see the old version for a few more days before it is taken down.
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Comments or suggestions on the new design can be submitted here.