`Olive Oil Times Turns 10, Gets New Look - Olive Oil Times
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Olive Oil Times Turns 10, Gets New Look

By Olive Oil Times Staff
Jan. 8, 2020 10:15 UTC
Summary Summary

Olive Oil Times launched in 2010 with a mis­sion to pro­vide com­pre­hen­sive infor­ma­tion on olive oil, and after ten years, the web­site has under­gone a major redesign to focus on min­i­mal­ist design and jour­nal­ism. Founder Curtis Cord empha­sizes the new unclut­tered look, while allow­ing nos­tal­gic read­ers to view the old ver­sion for a few more days before it is taken down.

In January, 2010, Olive Oil Times launched with a few indus­try news arti­cles and a mis­sion to pro­vide an inde­pen­dent, com­pre­hen­sive source of infor­ma­tion on olive oil for con­sumers and pro­fes­sion­als.

Ten years and thou­sands of arti­cles later, the mis­sion has remained stead­fast while the web­site’s design has changed with the times.

The lat­est look is the result of months of work by the OOT devel­op­ment team. The new inter­face is a stark depar­ture from the pre­vi­ous design that served the pub­li­ca­tion since 2015, and it is decid­edly min­i­mal­ist com­pared with ear­lier ver­sions.

“We wanted the fifth iter­a­tion of OOT to be unclut­tered and free of dis­trac­tion,” said Curtis Cord, the founder and Editor-in-chief. ​“We removed unnec­es­sary ele­ments, enlarged the text and left open spaces to high­light the jour­nal­ism.”

Nostalgic read­ers can see the old ver­sion for a few more days before it is taken down.

Comments or sug­ges­tions on the new design can be sub­mit­ted here.

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