`California Olive Oil Council Names New Executive Director

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California Olive Oil Council Names New Executive Director

Jan. 8, 2020
Stephanie Gravalese

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Patri­cia King has been named as exec­u­tive direc­tor for the Cal­i­for­nia Olive Oil Coun­cil suc­ceed­ing Patty Dar­ragh who retired last fall after 22 years with the coun­cil.

King pre­vi­ously held roles in the e‑commerce, retail, and cat­a­log, space, hold­ing senior lead­er­ship roles with Neiman Mar­cus, Williams Sonoma, Trader Joe’s, and most recently Ghi­rardelli Choco­late Com­pany, where she held the posi­tion of vice pres­i­dent of restau­rant and retail.

I am thrilled and hon­ored to join the Cal­i­for­nia Olive Oil Coun­cil and look for­ward to con­tin­u­ing its mis­sion of encour­ag­ing con­sump­tion of cer­ti­fied Cal­i­for­nia extra vir­gin olive oil through edu­ca­tion, out­reach and com­mu­ni­ca­tions,” said King. Our pro­duc­ers must annu­ally pass strict sen­sory analy­sis and chem­i­cal tests which give con­sumers peace of mind that they are buy­ing the high­est qual­ity extra vir­gin grade olive oil on the mar­ket.”

King will over­see staff as well as con­tinue the council’s key ini­tia­tives includ­ing the Why Cal­i­for­nia?” cam­paign, which cel­e­brates the Cal­i­for­nia olive oil indus­try and the impor­tance of the COOC seal.

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