N. America

California Olive Oil Association Names New Executive Director

Jan. 8, 2020
By Stephanie Gravalese

Recent News

Patricia King has been named as exec­u­tive direc­tor for the California Olive Oil Council suc­ceed­ing Patty Darragh who retired last fall after 22 years with the coun­cil.

King pre­vi­ously held roles in the e‑commerce, retail, and cat­a­log, space, hold­ing senior lead­er­ship roles with Neiman Marcus, Williams Sonoma, Trader Joe’s, and most recently Ghirardelli Chocolate Company, where she held the posi­tion of vice pres­i­dent of restau­rant and retail.

“I am thrilled and hon­ored to join the California Olive Oil Council and look for­ward to con­tin­u­ing its mis­sion of encour­ag­ing con­sump­tion of cer­ti­fied California extra virgin olive oil through edu­ca­tion, out­reach and com­mu­ni­ca­tions,” said King. “Our pro­duc­ers must annu­ally pass strict sen­sory analy­sis and chem­i­cal tests which give con­sumers peace of mind that they are buying the high­est qual­ity extra virgin grade olive oil on the market.”

King will over­see staff as well as con­tinue the council’s key ini­tia­tives includ­ing the “Why California?” cam­paign, which cel­e­brates the California olive oil indus­try and the impor­tance of the COOC seal.