`Córdoba Congress to Promote Excellence in Extra Virgin Olive Oil

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Córdoba Congress to Promote Excellence in Extra Virgin Olive Oil

Dec. 14, 2013
Julie Butler

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Build­ing Bridges” is the theme of the Inter­na­tional Con­gress of Extra Vir­gin Olive Oil being held next Tues­day and Wednes­day in Cór­doba, Spain.

One of its main objec­tives is the cre­ation of an inter­na­tional net­work of pro­duc­ers, extra vir­gin olive oil (EVOO) experts, doc­tors, jour­nal­ists and chefs inter­ested in pro­mot­ing excel­lence in the prod­uct, accord­ing to joint orga­niz­ers QvEx­tra! Inter­na­cional and the Span­ish Asso­ci­a­tion of Munic­i­pal­i­ties of the Olive Tree (AEMO).

QvEx­tra! Inter­na­cional pres­i­dent Soledad Ser­rano López told Olive Oil Times one of the big prob­lems in the sec­tor is a lack of knowl­edge about a prod­uct that is truly unique and unpar­al­leled.”

The para­dox is that the sec­tor is actu­ally becom­ing poorer, a sit­u­a­tion that we have to change by plac­ing EVOO in the posi­tion it deserves. So that’s why the gas­tro­nomic and health fea­tures that make it such a spe­cial prod­uct will be empha­sized at the con­fer­ence.”

About 60 pro­duc­ers, from about eight dif­fer­ent coun­tries, are expected to attend. One of the aims of the QvEx­tra! Inter­na­cional asso­ci­a­tion is to unite all pro­duc­ers world­wide in the quest to pro­mote EVOO. Pre­mium qual­ity oils are made in new pro­ducer coun­tries just as they are in the Mediter­ranean region and all coun­tries are equally wel­come in this asso­ci­a­tion,” Ser­rano said.

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The con­gress is billed as offer­ing con­sumers sim­ple tools to help them bet­ter appre­ci­ate and enjoy EVOO, while pro­duc­ers will gain tools aimed at excel­lence in pro­duc­tion and be encour­aged to share their expe­ri­ences and exper­tise. Ded­i­ca­tion to qual­ity is seen as the best way to increase EVOO con­sump­tion.

The con­gress fea­tures experts from around the world and work­shop top­ics include

- Qual­ity achieve­ment in dif­fer­ent pro­duc­tive areas,
 — Myths and facts about EVOO,
 — Build­ing bridges and gath­er­ing efforts in rela­tion to extra vir­gin olive oil.

A series of lec­tures will cover top­ics includ­ing the sta­bil­ity and preser­va­tion of mono-vari­etal EVOOs, the organolep­tic char­ac­ter­is­tics of EVOOs, Andalusia’s olive oil qual­ity pro­mo­tion strat­egy, olive oil and the Mediter­ranean diet, the PREDIMED study and pre­ven­tion of car­dio­vas­cu­lar dis­eases, the Mediter­ranean diet and can­cer, the extra vir­gin olive oil sym­phony, and a study of con­sumer habits and con­sumer per­cep­tion.

Con­fer­ence Pro­gram

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