` Nudo to Marks and Spencer: Find Your Own Tree - Olive Oil Times

Nudo to Marks and Spencer: Find Your Own Tree

Jan. 30, 2013
Denise Johnson

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Jason Gibb, founder of olive oil pro­ducer Nudo, says the British retailer Marks and Spencer copied his com­pa­ny’s logo for its own olive oil range, accord­ing to a report today in the London Evening Standard.

While they are sim­i­lar at first glance, the tree designs do dif­fer in a few ways. The M&S ver­sion is much thicker at the base, and has the stature of a mil­lenial tree. It appears to have four main branches.

The Nudo tree, on the other hand, with three branches, leans strongly to one side and is vaguely rem­i­nis­cent of the Wizard of Oz apple trees as they twist and turn to throw apples at Dorothy and the Scarecrow.

The leaves on the trees look sim­i­larly enlarged, but if they were true to scale, you would not be able to dis­cern their iconic olive leaf shape.

What do you think? Did M&S steal Nudo’s tree?


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