Australian Tabloid Exposes Bad Olive Oil (And It’s Australian)
It seemed like a segment from last summer that also starred the globetrotting Paul Miller and a healthy dose of sensationalist reporting. But there was one very surprising difference.
Olive Oil Quality: Whither the US?
January 2012 is likely to be remembered as a watershed month in the US olive oil industry. It seems that at long last, we can glimpse a light at the end of the tunnel.
More than Mere Tradition
The documentary series "Un país para comérselo" let a unique opportunity to promote the secrets of olive oil slip by and chose instead to return to the same old clichés as always.
“Extra Virginity” Book Review Has Plenty of Quips, But Misses the Point
Dwight Garner, maybe giddy from the book's title, manages a lot of zingers in his review of Tom Mueller's "Extra Virginity" for the New York Times. But Garner's ambivalence shows he just doesn't get it.
Reactions Underscore ‘Super Premium’s’ Long Road Ahead
Articles published on the same day in two major American newspapers put olive oil in the spotlight again. Readers' comments in the Washington Post offered a glimpse at some American reactions to Association 3E's super-premium initiative.
Olive Oil Campaign Gets a Life in New York
It may not be much to work with, but with a $1.7 million dollar allowance from the Olive Council, the new "Add Some Life" promotional campaign hopes to at least make eating olive oil a little cooler.
Paul Vossen: Olive Oil Taste Panels Are Not The Problem
Producers of fresh oil from high quality fruit should be the only ones rewarded with a higher price and the designation of extra virgin.